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Austroads has published research that examines community attitudes towards and factors influencing safe pedestrian behaviour. Pedestrians account for around 14% of Australian road deaths each year. International research suggests that pedestrian distraction from smart phones may lead to a greater risk of trauma. Ownership of smart phones in Australia is high, suggesting this may present an emerging road safety
challenge. Austroads commissioned research to identify: community attitudes towards and factors influencing safe pedestrian behaviour; groups most at risk of distracted walking; most likely locations; and effective countermeasures. The project had three components: a literature review; an intercept survey with pedestrians; and an on-line survey of pedestrians. The literature review identified that pedestrian
distraction from technology is influenced by age, gender, and type of activity. It found that non-intersection locations are more likely than intersections for pedestrian crashes generally, though there is no research on distraction-specific crashes. Illegal pedestrian behaviours may be both common and riskier. Many effective countermeasures address general pedestrian crash risk, but few address distraction from mobile phones while crossing, and these have been educational in nature, with unproven effectiveness. The results of the surveys suggested that use of smart phone while crossing the road was low for the sample overall, but significantly higher among 18-30 year olds, with 30% indicating they used their smart phones for texting or internet access at risky levels while crossing the road. Risk perception and attitudes towards using a smart phone while crossing were important factors influencing likely behaviour for 18-30 year olds. The report suggests
that countermeasures should integrate education and engineering interventions within a Safe System approaches, target pedestrians under 30 years, and be located at high pedestrian activity locations.
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