MEDIA RELEASE
26 Sept 2025

The Coromandel Cure is Contagious - Even Sweden Has Caught It

People have always said Hauraki Coromandel is good for your soul and they were right. It’s more than just a saying, it’s our regional brand. Wellness isn’t just a passing trend here it’s a way of life. When Destination Hauraki Coromandel set out to prove that a holiday here is scientifically good for your soul the results were clear: reduced stress, improved sleep, happier minds and more rested bodies. We called it The Coromandel Cure.

Now it seems the rest of the world has been exposed. Sweden has just launched a campaign remarkably similar to The Coromandel Cure, inviting people to swap stress for nature as a prescription for wellbeing.

Coincidence? We don’t think so. Looks like The Coromandel Cure is officially contagious.

“We know The Coromandel Cure works wonders here in Aotearoa New Zealand, but it’s spreading faster than we imagined” says Megan Nunn, Marketing Manager from Destination Hauraki Coromandel. “If Sweden’s caught it, the effects of the cure are spreading. However the best treatment remains a trip to Hauraki Coromandel to discover why it’s scientifically proven to be good for your soul.”

The Coromandel Cure was born from a world-first piece of research proving that just 48 hours in Hauraki Coromandel delivers real, measurable wellbeing benefits. Visitors experienced a 27% reduction in stress levels, improved sleep quality, lowered heart rates and visitors felt twice as relaxed after their trip. 

Sweden may have identified the source of the cure as nature, but Hauraki Coromandel remains the original prescription. 

So, if you’re feeling stressed, anxious or simply in need of a reset, don’t wait for it to go viral. Take The Coromandel Cure right here, where it all began.

For more information on The Coromandel Cure and the full research findings, visit https://thecoromandel.nz/the-coromandel-cure/

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Contact: Megan Nunn 
Marketing Manager
Destination Hauraki Coromandel
megan@haurakicoromandel.com
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