Your social media news & tips for October 30: For real estate pros on today's most popular social sites.

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Issue #56 | 10.30.2014

5 Social Media Tactics For Real Estate Marketing

Social media tactics are only as good as the marketing results they produce. Criteria such as lead generation, increased commissions, improved customer retention, and overall business growth are the essential measurements to gauge the success of your strategies.

Here are 5 social media tactics to infuse into your real estate marketing strategy.

#1: Be a creator before anything else

Social media marketing cannot exist without original content. So you better start learning how to create valuable content that will attract new fans, as well as keep your existing fans involved with your brand.

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Filters are key on Instagram

One of the best features about Instagram is that users can instantly turn a simple smartphone photo into a high quality piece of art with the handy editing tools such as filters. But choosing the right filter can increase or decrease the number of likes and visibility you receive.

People are drawn to photos with blue tints, over red or orange images. Further, light photos are generally more popular than darker photos. The top 3 most effective filters are Normal (No Filter), Mayfair and Inkwell.

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Interact with influencers on Pinterest

Just like on other social networks, it is valuable for realtors to interact with industry influencers on Pinterest. This can be done by simply following influencers and engaging with their content- i.e. liking, repining and sharing.

Doing so will make these consumers more likely to engage with your real estate brand’s content, which will increase your brand’s visibility on the network.

Join LinkedIn groups

Half of the battle is leading LinkedIn users to your Company page in the first place. By finding, joining and participating in industry-relevant groups on LinkedIn, you not only increase your visibility on the social network, but you can also contribute real value and thought leadership to colleagues and potential customers.

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Whether you are a social media pro or novice, the Social Agent Group on Facebook has the info you need to boost your social media presence. Let our subject matter experts answer your questions and receive up-to-date tips that will give you a competitive advantage.