Social media tips for real estate professionals on Facebook, Twitter, Pinterest, LinkedIn and other social sites.

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Issue #13 | 10.3.2013 | 226,112 members

Tips for Successful Facebook Real Estate Advertising

Thinking about placing Facebook ads for your real estate business, but not sure how to go about it? Not to worry. With new ad services on Facebook designed for real estate agents, creating an ad campaign on Facebook is easier than ever.

Facebook real estate advertising gives you real estate ad templates to market your Agent profile, services and listings. Ads are shown to thousands of potential buyers and sellers in your market, connecting you to leads.

Follow these tips to ensure your Facebook ad campaign is a success!

When choosing your ads, think about your overall goal.

Do you want to gain page likes, build your personal brand, or perhaps sell a listing? Think about these goals and select ads that will help you accomplish them.

Have a specialty? Flaunt it and stand out from the crowd!
If you have a specialty (for example, first-time buyers, luxury homes, or military families), choose ad templates centered around those themes.

Have a cohesive ad theme to make a clear, powerful statement.
Ensure your image, headline, and body copy tie together so that your viewers immediately understand your message. You only have a couple seconds to capture viewer’s attention before they move on to the next stimuli, so you want to make sure your ad is clearly communicated.

Include a call-to-action that compels people to click on your ad.
Give your viewers a reason to take action then and there. Call-to-actions (CTA) usually appear at the end of an ad. Solid CTAs to use are ‘Click to find out more,’ ‘Contact me today,’ and ‘Schedule a showing.’

Run your ads for at least 4 weeks to build frequency, views and clicks.
Ad studies have shown time and time again that a crucial component of ad success is frequency, or the number of times a viewer sees an ad. Often it takes a few views before they click your ad. Running your ads for at least 4 weeks gives them the time needed to build frequency.

Try out a few campaigns to see what works and adjust as needed.
Facebook real estate advertising allows you to easily see which ads performed the best with the most views and clicks. Run a series of ad campaigns to see which ads are your top performers, then place those ads into one powerhouse campaign.

Learn more about Facebook real estate advertising and start your campaign here.

Resource: How to recognize good Facebook ad performance

When using READ ADvantage there are 4 ways to check your ad campaign performance.

VIEWS, ideally, should be in the thousands. The more views your campaign gets the better chance of clicks and/or conversions.

CLICKS are how many times someone has clicked on your ad. The more clicks you have means that your ad/campaign is engaging and prompting an action from your audience.

CLICK THROUGH RATE (CTR) is the percentage of clicks to the number of views. Anything above the average CTR of .04% - .05% is considered a good performing campaign.

LEADS occur when someone has clicked on your ad and installed the buyer app. Their information will be sent to you in order to better contact them.

Page Engage

Save this image and post to your page!

Suggested Copy: How would you 'like' to relax with this fire pit & patio set in your backyard?

#homes #firepit #patios

To get images like this auto posted to your Facebook page, try Page Engage here.

Did You Know?

74% of Marketers Now Spend on Facebook Ads

A new survey from Advertising Age reveals that, over the last 15 months, “Facebook changed from an experimental channel where marketers were reluctant to invest deeply to a mature part of the mix where they’re continuing to increase spending.”

While 80% or more of respondents have consistently named Facebook as a marketing channel, advertising on the social network has seen a big increase.

Page Spotlight: READ ADvantage

READ ADvantage is the leading advertising solution for real estate agents on Facebook to gain new likes and leads.

“I’m focusing my latest advertising on Facebook because it’s the site people are using the most, and it’s a great opportunity for me to build my brand and my business! Started my ADvantage campaign last month and have gotten over 100 new page likes and a lot of interest in my services.”

- Paul Peterson,

READ member, WA

Get READ ADvantage here.

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