June 25, 2020
Dear Industry Partner,
It has been a significant week with the announcement of the Atlantic Bubble starting on July 3rd. As we move into broader reopening of Nova Scotia’s economy, TIANS is continuing to advocate on measures that can support the Industry, and one in particular we would like you to help with. We are asking the federal government to implement a federal Tourism Tax Travel Credit for Canadians for 2020 (as referenced in the National Tourism Recovery Plan.) We believe that encouraging Canadians to help rebuild the economy and support local through a Tourism Tax Credit would be very good public policy. Correspondence has been sent to Nova Scotia Members of Parliament, requesting that they champion this issue on behalf of Nova Scotia’s tourism industry. Please connect at a local level with your MP - send an email, make a call. Lets do all we can to encourage
Nova Scotians to support our economic rebuild - #$2000.
On a marketing and promotion front, Tourism Nova Scotia has begun its in-province Campaign and will be ramping up efforts over the next few weeks, including a roll out to the other Atlantic Provinces. TIANS is pleased to announce we are working in partnership with Tourism Nova Scotia to ensure we can support your business needs. Next week, we will launch the Clean It Right program for Nova Scotia, which will be available off the Tourism Strong portal (watch for details). we are working on additional re-activation programs to support business in the months ahead.
On behalf of the TIANS team, please stay in touch - let us know how we can support you. Take the time to support #$2000, and lets begin the rebuild.
Stay Tourism Strong.
Lend Your Voice
TIANS has reached out to our Nova Scotia MP’s in support of a Federal Tourism Tax Credit. The implementation of a $2000 tax credit would have an immediate and significant impact on the recovery of Canada’s Tourism Industry. Do your part, to help rebuild the tourism economy and the Country. Contact your local MP (view the NS MP list).
Supporting Nova Scotia's Tourism Industry
Clean It Right is a new training program provided through TIANS to provide awareness and education on cleaning your establishment with the goal of regaining consumer confidence. The program, being launched next week, has been designed to increase the safety of guests, visitors and the workforce in the Tourism industry. This will help reassure customers that may be hesitant to travel, shop and eat out during the post COVID-19 period.
Atlantic Bubble Burst
The Council of Atlantic Premiers announced travel restrictions in Atlantic Canada will be eased as COVID-19 case numbers remain low in each province. Interprovincial travel within Nova Scotia, New Brunswick, Prince Edward Island and Newfoundland and Labrador, without the requirement to self-isolate for Atlantic Canadian residents, will be permitted beginning Friday, July 3
2020 Marketing Campaign
Tourism Nova Scotia’s marketing strategy for 2020 is focused on driving as much tourism recovery as possible following the COVID-19 pandemic. They have shifted their focus to regional markets that currently have access to the province and will continue to expand marketing efforts as other key markets reopen.
