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In November, the ten finalists from the preliminary competition will be invited to compete with each other in a cook-off! They will each need to produce two dishes in a live competition which will be assessed by a professional judging panel of famous gourmets. The winning chefs will be invited to a Gala dinner in Beijing to receive their awards. The Gold Medal winner, and the runners up will all be awarded with the title "Australian Wild Abalone® Ambassadors”! The top three winning chefs will be invited to visit abalone producing states
in Australia for a study tour and to experience where the product comes from, how it is harvested and processed. They will also experience an exciting gourmet adventure. . This competition is a core component of our Australian Wild Abalone ® promotional program in China for 2015/2016. We have scheduled the competition to coincide with the anticipated commencement of the China FTA and as such we are hoping to attract some wide spread media attention in China and Australia. China has a long history and tradition in the culinary arts. Australia has a similar history and tradition in producing fine
quality, safe, sustainable, nutritious and, even more important, tasty wild caught Abalone. Together we can showcase those skills and knowledge and form a partnership that provides a fantastic platform to build our future market development activities and position Australian Wild Abalone® .as top of mind for chefs and consumers alike. We encourage all exporters to spread the word about this exciting competition to their relevant customers and encourage them to enter. We are producing flyers that can be put into your boxes and given to your importers and customers so that they too can help get the word out. If you are an Australian
Wild Abalone exporter please let us know
how many flyers you will need. Keep up to date with the latest competition action on our
Australian Wild Abalone facebook page! To find out more please contact us at contact@australianwildabalone.com.au
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