Issue #74 | 3.18.2015

Unlock the Potential of LinkedIn Groups

LinkedIn is typified as a social media platform for those hoping to make connections either to push product or pursue other employment opportunities. While this is certainly an integral component of the utility of LinkedIn, it is certainly not its only function. LinkedIn can also be capitalized on as a reputation builder. If you have aspirations to become a leading voice in the real estate industry, LinkedIn’s professional groups offer an array of opportunities to accomplish this.

Why join LinkedIn Groups?

LinkedIn Groups are a fantastic way to engage and become part of the real estate industry community. These groups offer outlets if you really want to become a part of the wider community you work and network in. If agents regularly engage within the group and are helpful to those who present questions, other group members will take notice.

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Repurpose and reuse fantastic marketing content

A great way to continually create effective marketing content for your target audience is to repurpose it or create reusable content.

You can repurpose content from blogs you have created by putting them into infographics, videos, podcasts, and social posts. This gives you the chance to get more mileage out of one piece, and reach an even wider audience base.

Repurposing enables marketers to create multiple pieces of content that can be used on different platforms in a way that is contextually relevant. The caveat to this is that the content should differ from the original. Otherwise you’re just copying or creating duplicate information.

By planning for reuse and creating the various pieces at one time, you can minimize time and costs.

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Keep It Short and Sweet

Twitter’s 140 character limit ultimately makes this best practice a requirement. But try to keep your tweets well below this character limit. Doing this will enable others to easily retweet you without significant editing.

Under 120 characters is good, but tweets closer to 100 characters is ideal. That way, your tweets will be more likely to be shared and viewed by a broader audience.

Do: Use links and hashtags

Links can be used to bring direct traffic back to your personal website or other marketing tools. Hashtags can help to get your content marketing seen. Branded, unique hashtags can help users (potential leads) to find your content faster and more easily. This also helps to establish your real estate brand.

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