Photo: AWA™ Importer Briefing event in Shanghai – 11th September
The AWA™ website is up and running and we have ten export companies participating in the program, so it is time to start activating the planned AWA™ supply chain education program.
As part of a China market development research program funded and managed by the Australian Seafood CRC a series of briefings were recently held with Australian Wild Abalone importers in China and Hong Kong. The briefings were by invitation only through our ten AWA™ program exporter companies and aimed to to reinforce the supply chain communications program, update our importers on our plans for the next 12 months, and give our importers the tools to engage their customers in the AWA™ initiative.
Held in Beijing, Shanghai, Shenzhen and Hong Kong, nine import companies attended the Beijing briefing, eleven import companies attended the Shanghai briefing and twenty import companies attended the Shenzhen/Hong Kong briefings. All in all, thirty five companies attended the briefing sessions with participants unanimously endorsing and indicating support for our AWA™ the program. All participant companies received recognition and were presented with Foundation Partner certificates. It was an opportunity to show off some of the key elements of the AWA™ program, such as the NanoTag™ technology, and to discuss our plans for the AWA™ Club, and the proposed AWA™ market activation strategies which are also part of the CRC’s China market development research program being undertaken in partnership with the ACA and AAA.
The message was very clear from our AWA™ Foundation Partners – let’s get on and do this!
The AWA™ Project Team will now meet to discuss the findings from the trip and further develop the Supply Chain Communication and Education Program for rollout starting with a trade seminar in Hong Kong during November 2013.
More information about the Hong Kong trade seminar and a timetable for the Australian AWA™ stakeholder briefings during October and November will be provided within the next two weeks.