Real estate social media news & tips for January 6

Issue #64 | 1.6.2014

5 Most Significant Marketing Tips From 2014

On the cusp of the New Year, now is a time of reflection. As real estate marketers, a lot has changed in how to promote your brand effectively- whether in changes to social media itself, SEO updates, or in the redefining of prime target audiences. In anticipation of what 2015 may bring, we present you with our selection of the 5 best tips that brought results to social media marketing efforts in 2014.

1. Recognizing 2014 real estate trends

One of the first steps any successful real estate professional must undertake before implementing their marketing strategy is understanding who he or she should be targeting their message to. In 2014, the real estate industry as a whole was shaped by the “millennial generation”. This demographic pushed where the prime locations for real estate were, as well as what sort of housing options were in greater demand.

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Personalized marketing

The world may be more connected because of technology, but this doesn't mean that global strategies are en vogue. Rather, marketing is becoming more regionalized, localized, even individualized. Partially this is due to the fact that many consumers are resisting homogenization.

Personalization is not just a trend. It is a marketing tenet that is likely here to stay. It will transform how you think about and manage your real estate brand.

Page Engage

Save this image and post to your page!

Suggested Copy: Kitchens are often said to be the heart of a home, the epicenter where family and friends come together.

Do you agree?

To have images like this auto-post to your Facebook page, try Page Engage here.

Content writing simplified

Don't write an essay when creating social media content. Keep things conversational.

People want great information and entertainment. Keep the tone light and actionable. When agents accomplish this, they will surely notice that the shares and like will increase.

Target connections on LinkedIn

Do you want a particular user or company to see your real estate-themed LinkedIn status updates? You can use @mentions when you post, similar to Twitter, Facebook, and Google+.

Using @mentions enables you to personalize your updates, as mentioned above. This can be especially useful when putting the final touches on hot leads or high-profile potential partners.

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Social Agent Group

Whether you are a social media pro or novice, the Social Agent Group on Facebook has the info you need to boost your social media presence. Let our subject matter experts answer your questions and receive up-to-date tips that will give you a competitive advantage.