International Trade Season

As mentioned previously, we're in the thick of our annual trade season in which Destination Hauraki Coromandel (DHC) invest time representing the region and tourism product at a series of trade events. Reminder: If you engage with the international trade please double check your business is listed in the accommodation, activity or transport section here. Please make contact if you have any updates.

UK Media Opportunity

We are seeking expressions of interest from local operators who might be keen to host Claire Jeans from Bradt Guides. If we can get enough interest, which aligns with Claire's brief, we'd be happy to facilitate and host her in region. Please register your interst with Megan.

Bradt Guides, the world’s largest independently-owned guidebook publisher – is planning their first New Zealand Bradt Travel Guide and writer Claire Jeans will be visiting this 27 September 2025 - 11 January 2026. The guide will cover the entirety of New Zealand and is due to be published in the UK, US, Australia and Europe in 2027. Claire will be focusing on Culture, History, Environment/Respective travel, Access to off the beaten track experiences, Activities, Food, Freedom Camping, Campers, Transport, Outdoors, travelling in the off season, among others. Bradt Guides are read by an older demographic, who spend more and stay for longer.

Regional Events Promotion Fund

A reminder to those interested in applying for the Regional Events Promotion Fund that applications need to be submitted to Megan by the end of business Friday 11th April. We suggest anyone interested, or considering applying, should reach out by the close of business today.

Feed Us Your News/Updates/Stories/Images

We are always looking for new news stories, product updates, highlights, deals, and offerings. We use this information for multiple reasons such as: 

• Pitching for media stories
• Updating Tourism New Zealand
• Creating new content for thecoromandel.com
• Promotion across our media platforms
• Sharing with our trade partners
• Inclusion in our seasonal and tactical campaigns

You can see the importance of keeping us informed. We don't know what we don't know and continue to ask that you please keep us updated with progress or changes in your business.

Marketing Workshop

Earlier this week we were delighted to host Tim and Zac from Maverick Digital, supported by Soda Inc, for a workshop on marketing 101, tips and trends.

Operators from around Hauraki Coromandel came together to upskill on where to focus their marketing efforts, how to integrate marketing activity, the importance of content and SEO, and how to work with  AI. A fun and successful day was had by everyone involved.

GOOD FOR YOUR SOUL - Kaitiaki

We are super pleased to be approaching 1000 trees which have been donated to various planting sites around Hauraki Coromandel, with donations coming from individuals and businesses both connected and outside of the visitor sector. It is our aim to enable tourism to build a healthier region, for both locals to live in and visitors to explore. GOOD FOR YOUR SOUL - Kaitiaki is about giving back to the place that gives us so much. Rooted in kaitiakitanga, it’s a commitment to caring for the land, sea, and community here in Hauraki Coromandel — so future generations can continue to enjoy the beauty and mana of this special place.

Big congrats to Glass Bottom Boat, Hahei Explorer & Cathedral Cove Kayaks who are all encouraging their guests to plant trees when booking an experience.

It's never too late to jump on board. Start donating today or reach out to our team to find out how you too can build this into your visitor experience.