Issue #77 | 4.28.2015

Use Facebook to Grow Real Estate Email Marketing

Email marketing is a staple of strong real estate marketing. Are you using Facebook to support your real estate email marketing list growth?

If you’re of the mindset that marketing tactics such as email and Facebook as two separate entities, you’re missing out on a lot of benefits. Discover how you can be using Facebook to improve your real estate email marketing.

What you need to begin the growth of your real estate email marketing

There are two things you ideally need to make most out of Facebook for real estate email marketing. In general, both will help you grow your email list.

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Let influencers promote your business

Spend time finding the online influencers in your local market who have quality audiences and are likely to be interested in your real estate services. Connect with those people and work to build relationships with them.

If you get on their radar as an authoritative, interesting source of useful real estate information, they might share your content with their own followers. This can put you and your business in front of a huge new audience.

Page Engage

Save this image and post to your page!

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To have images like this auto-post to your Facebook page, try Page Engage here.

The law of focus

It’s better to specialize than to be a jack-of-all-trades.

A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

Be a little weird

Playing it safe on social media guarantees nothing.

Instead, take a few calculated risks that may prompt your audience (and their friends, fans and followers) to admire your real estate brand's authenticity and laugh, smile and share.

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