DAWN FARMS TOP 9 | ISSUE 24| 2020

GLOBAL UPDATE ON CONSUMER, MARKET AND MENU INSIGHTS. 

1. SUBWAY'S CHICKEN CHORIZO SUB

Subway Finland this week launched a chicken Chorizo sub for a limited time only during the summer. The new sub contains chicken strips and slices of spicy Chorizo, along with a choice of vegetables and sauce, although south west sauce is recommended for this particular combo. This 6-inch LTO retails at €5.90 and is being supported by social media and television advertising featuring Tinze, an internationally- renowned twerk dancer. The launch follows Subway France’s recent launch of the Smoky Chicken sub, where customers can choose to add bacon or one or two cheeses.  

2. BK'S IMPOSSIBLE CROISSAN'WICH

After a successful test launch across 139 US locations earlier this year, Burger King have officially launched the Impossible Croissan’wich. This limited time offer features a seasoned plant-based patty, fluffy eggs and melted American cheese, serve on a toasted croissant or buttermilk biscuit. The Impossible breakfast sandwiches are available a la carte or as part of a combo served with hash browns and a choice of drink. Burger King is the latest chain to add an alternative meat product to its breakfast menu. 

3. FOOD HALLS: WHAT TO EXPECT

Food halls are adapting their operating model to make consumers feel welcome again. New initiatives include ordering and paying ahead, pickup and delivery options and spacing out seating areas to allow more space between parties. Budd Dairy Food Hall has started texting customers when their meals are ready, and drinks will be delivered by servers. Plans are underway to open ‘Time Out’ Food Halls in Dubai, London and Prague. Ample space, social buzz and variety of cuisines will bode well in the future foodservice industry. 

4. MORRISONS' MATCHDAY DELIVERY

Seeing that all football matches are now being televised with fan attendance prohibited, Morrisons have upped their game by launching a new matchday food bundle range. The grocery chain has teamed up with Deliveroo to offer burgers, pies, crisps and chips as well as beer and cider to provide the perfect matchday food experience at home. Orders can be placed through the Deliveroo APP, which will then be delivered to consumers' doorsteps in as little as 30 minutes. Consumers can customise their matchday "bundle" to suit their unique preferences. The new delivery offering is set to launch this week, with the return of the English Premier League.

5. DISHOOM BREAKFAST AT HOME 

Dishoom, the UK-based chain which pays homage to the Irani cafés and foods of Bombay, has created their first at-home cookery kit to re-create their signature Bacon Naan Rolls. The kit includes smoked streaky bacon, 3 naan doughballs, sweet and spicy tomato-chilli jam, fresh coriander and cream cheese along with loose leaf Darjeeling tea, chai spices and fresh ginger slices for brewing Chef Naved's much-loved Masala Chai. The hearty breakfast meal kit for two is valued at £16 and for every kit purchased, Dishoom will donate a meal to the Magic Breakfast charity for children. 

6. AMAZON’S ‘ULTRA FAST FRESH’ LAUNCH

Amazon is accelerating the rollout of their UK grocery delivery service, ‘Ultra Fast Fresh’. The plan is to create a robust customer-facing platform for grocery, enabling deliveries to take place within one to two hours. After COVID-19 postponed the initial launch, the brand has been continuing the project and stocking up depots to enable them to fulfil more fresh produce orders. More stores are being onboarded as Morrisons announced 40 of their stores will now serve Amazon customers.  

7. PIZZA HUT FUSION LAUNCH

To celebrate the country’s ethnic diversity, Pizza Hut Malaysia has launched Nasi Lemak Pizza, in a unique fusion of various cultural influences. The Nasi Lemak Pizza will be available throughout Malaysian locations until the end of August, featuring their signature base topped with spicy sambal, crispy chicken chunks and Nasi Lemak must-haves- anchovies, peanuts and cucumber. The campaign tag line of "Rasa Campur, Lagi Bes Bersama" pays tribute to Malaysia's rich and unified variety of cultures, similar to recent ‘campur’ celebrations by McDonald's with its "Nasi Lemak Burger" and Marrybrown with its "Nasi Lemak Ice Cream". 

8. IMMUNITY-BOOSTING TRENDS

A recent study by Chr. Hansen revealed that consumers are concerned about supporting their immune system and are keen to meet this demand through food. While most consumers correlated probiotics with gut health, they didn’t realise 70-80% of the body’s immune cells are in the gut, with probiotics aiding immunity. Another study by FMCG in May that involved 1000 participants found that 72% recorded feeling worried about their immune health and overall health and wellbeing. Almost 50% reported that in the current climate, they became more conscious of their choices and the impact of food on their immune defence. 

9. NOMA STRIPS BACK

Often cited as one of the best restaurants in the world, Danish restaurant, Noma, recently has reopened its doors with a surprisingly stripped-back menu. Focusing on burgers and wine to keep its clientele nourished during the pandemic, the Copenhagen haunt has scooped numerous Michelin stars and is known for its earthy food and foraged ingredients offerings. The fine-dining establishment, which typically charged £300 for a tasting menu and £175 for the wine pairing has turned its hand to premium burgers for just £18. The new laid-back concept is just as much of a foodie experience as before. 

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