With David Davis declaring that Brexit won't plunge Britain into a Mad Max-style dystopia, we wonder what will actually kick off the end of civilisation as we know it. Perhaps recent events tell us how the apocalypse will begin, with KFC running out of chicken, a Kylie Jenner tweet, or the shocking news that 'Creme' of Cadbury's Creme Egg should be pronounced 'crem'. Seriously, where do we go from here? Just before we all stick chainsaws onto our post-apocalyptic dune buggies and get Mohican haircuts at lunchtime, let's take a look at recent social media happenings and see if we can't save the world.

• Unilever considers removing ads.
• Less time spent on the platform.
• Perks for couples on Messenger.
• Spam texts controversy.

• Twitter
• The first-ever profitable quarter.
• More tweeting with 280 characters.
• Massive right-wing bot purge.
• Instagram
• Screenshot notification for Stories. 

• Spotify's Spotlight launches.
• See local snaps with Snap Map.
• Pinterest adds @ replies.
• WhatsApp rolls out business tools.
• Pinterest to get bigger for fintech?
• Snapchat copies Insta's GIFs.

• Amazon to open six more Go stores.
• Airbus drone taxi test flight.
• Hypervsn holographic ads.