DAWN FARMS TOP 9 | ISSUE 18

GLOBAL UPDATE ON CONSUMER, MARKET AND MENU INSIGHTS. 

1. BIG MAC GOES GOURMET

It’s the 50th anniversary of the Big Mac and McDonald’s Brazil is celebrating with the launch of 5 flamboyant new gourmet versions of the Big Mac. The Big Four contains four beef patties, pepperoni, smoked mayonnaise, crispy onions, cheese and lettuce. The Big Malt offers two beef patties, beer mustard, crispy onions, lettuce, emmental cheese and bacon. The Big Bourbon combines 2 burgers, whiskey flavoured sauce, melt cheddar, bacon while the Big Fire tops 2 burgers with pepper sauce, bacon, emmental cheese, onion, tomato, lettuce. 

2.  IT’S NEVER A BAD TIME FOR BACON

Meanwhile, in the UK, KFC has launched an ‘I Love You Bacon Burger’. Its triple layered celebration of bacon consists of a chicken fillet with smoky bacon, topped with creamy baconnaise, bacon relish and double cheese. The brand’s latest campaign pokes fun at vegans using taglines on outdoor ads such as "Try One Before You Turn Vegan" and "Vegan Sausage Roll It Ain’t” (in a dig at Greggs’ now infamous vegan sausage roll). Globally, KFC sales increased by 9% in Q1 2019; it opened 372 new restaurants in 46 countries and slightly outperformed Yum! Global sales growth of 8%.  Also with a robust performance were Taco Bell and Pizza Hut, each growing by 7%.  

3. DID SOMEBODY SAY JUST EAT?

The new ‘Did Somebody Say Just Eat’ marketing campaign will launch in 8 markets across TV, radio, social and out-of-home, and marks the first time Just Eat has adopted this multi-country advertising approach. Last year, Deliveroo launched its first global campaign in 6 markets, focusing on the happiness that comes from the freedom to get food whenever and wherever you want it. Just Eat’s approach is a catchy tune, which is all about making Just Eat synonymous with takeaways and capturing the delight people feel when their takeaway arrives, no matter what country they’re in. 

4. CHORIZO, CHORIZO OU CHORIZO!

Domino’s France has just added chorizo options to its Signature and Supreme menus. The Bellachô is topped with mozzarella, chorizo, merguez and mixed peppers. The Signature Chorizo comes on a square base and is made up of mozzarella, chorizo, mixed peppers, pickled cherry tomatoes, onions, baby spinach & black olives. Also new is the Calzone Chorizo which comes with Mozzarella & Chorizo. 

5. SAINSBURY’S STAMFORD ORIGINS

Last month, Sainsbury’s launched a range of frozen ready meals under the name Stamford Street Food Company inspired by the company’s longstanding history in the area and location of their old headquarters for more than a century. The range includes lasagne, spaghetti bolognaise, chicken hotpot and macaroni cheese. Tesco started the trend of replacing their value brands with house brands with their Hearty Food Co. brand. Sales of own brand ready meals were estimated at around £3.3bn in 2018, according to the Grocer. 

6. BURGER KING GETS REAL

May is Mental Health Awareness Month and Burger King USA has created ‘Real Meals’ in partnership with Mental Health America. These ‘Real Meals’ rival McDonald’s well-known ‘Happy Meals’ arguing no one is happy all the time and encourages people to #feelyourway instead. The Real Meals come in 5 varieties: The Pissed Meal, the Yaaas Meal, the DGAF Meal, the Salty Meal, and the Blue Meal. Each has a different designed box: the DGAF Meal is black with a mouth sticking its tongue out; the Salty Meal is a green-leaning teal with a ramrod straight, unimpressed mouth; and the Blue Meal is blue with a frowning mouth.  

7. OH WHAT A NIGHT 

Last night at the UK sandwich awards, the Sammies, Subway was among the big winners, as Sandwich & FTG chain retailer of the Year - click here for the full list of Sammies winners >> The new Hot Sandwich award went to Asda’s All Day Breakfast Toastie while new FTG Product award went to Eat’s Roast in a Yorkshire Pudding Wrap. According to the IGD, hot food missions are increasingly important with consumers often looking for the same type of food as lunchtime, but available later in the day (post-gym, on the commute home). The High Street Café Retailer Award Winner was Starbucks while the Co-Op picked up the FTG Convenience Retailer award. 

8. TESCO’S 100TH ANNIVERSARY

Tesco celebrates its centenary with an TV ad campaign featuring iconic characters from the past as the brand promotes its “100 years of great value”. The year-long campaign unveils a 2nd wave of price cuts on a range of branded and own-brand items and the introduction of products from Tesco’s discount chain, Jack’s. Tesco fans can take a walk down memory lane from the beginnings of the company in 1919. 

9. M&S KICKS OFF PRIDE SEASON

M&S has introduced a new twist to a classic BLT. The new sandwich adds guacamole to create an LGBT sandwich in support of gay pride events taking place nationwide during the summer months. The sandwich packaged in bright, eye-catching coloured packaging went on sale in Ireland at the beginning of May using their famous tagline “it’s not just a sandwich, it’s a gay M&S sandwich”. As part of this initiative, M&S is also donating £10,000 to the national homeless charity. M&S released a similar ‘Rainbow Sandwich’ last year to show support. 

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