24 April, 2013  |  View online

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Roy Morgan Research



Don’t worry, be ‘appy’: newspaper apps on the rise

Newspaper Apps

Newspaper apps used in an average 7-day period

While newspaper print editions are still read by millions, Australians are increasingly turning to the internet, tablets and smartphones for their news fix. Major newspapers such as The Age and Sydney Morning Herald are meeting the challenge head on. 221,000 Australians aged 14+ reported using the Sydney Morning Herald’s app in the last seven days, while 199,000 used The Age’s app.

View Australian Media User Profiles

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Latest findings

Panic attacks and anxiety well over the norm for men
in defence forces. Depression, stress affect women

front line soldiers  

Australian Defence Force personnel, including former members, are more likely to suffer from mental conditions including panic attacks, anxiety and stress. Male defence force members are almost three times more likely (8%) than the average Australian man aged 14+ (3%) to have panic attacks.

View Profiles of Australians with Mental Conditions

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Dairy Farmers Custard is Australia’s favourite dessert snack


In the 12 months to December 2012, 18% of Australians aged 14+ ate a dairy snack or dessert in an average four-week period (down from 22% in 2008). Consumption of these snacks is higher among women (21%) than men (15%), with both genders sharing a penchant for Dairy Farmers Custard above other brands.

View Dairy Snack/Dessert Consumer Profiles

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Fussy felines and picky pooches: what we’re feeding our pets

I had fun once  

While dog-owners outnumber cat-owners (27.2% of Australians aged 14+, as opposed to 12.1%), the cat-owners recorded a much higher incidence of fussy pets: 52.1% of them agreed with the statement, as opposed to 23.4% of dog-owners. The popular image of cats having servants rather than owners has been supported by our recent findings.

View Pet Food Buyer Profiles

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New Index to track Australians' health

Alere Wellness Index  

Australia’s leading research organisation, Roy Morgan Research has collaborated with world-leading healthcare company, Alere, to establish the Alere Wellness Index, a comprehensive, accurate and up-to-date reflection of the nation’s health. The Index will inform the decisions of Healthcare Planners, Commonwealth and State Health Promotion Agencies, Medicare Locals as well as Healthcare Industry stakeholders and Community organisations.

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Lack of customer loyalty among banks’ deposit customers

share of wallet  

The customers of the major financial institutions show very little loyalty when it comes to where they hold their deposits, with barely half (average 53%) of their deposit dollars being held with any one institution. For the 12 months to February 2013, the Commonwealth Bank has had the highest share of their customers’ deposit wallet with 60%.

View the Consumer Banking Currency Report

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Big Four bank satisfaction lowest among high-value customers

rich and unhappy  

The top 20% of bank customers have 65% of the industry's total value, but this quintile is the least satisfied with a 73.5% satisfaction rating, compared to the total average of 78.9%. All of the major banks achieve their highest satisfaction levels among their lowest value customers (Quintile 1) and their lowest satisfaction at the top end (i.e. Quintiles 4 and 5).

View the Consumer Banking Satisfaction Report

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Business not satisfied with major banks

Westpac Branch  

The satisfaction of the Big Four banks’ business customers in March 2013 was only 64.0%, down from 64.9% 12 months ago. Westpac remains the clear leader among the Big Four with 67.9% satisfaction, followed by NAB (63.9%), CBA (63.7%) and ANZ (60.4%).

View the Business Banking Satisfaction Report

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Industries that use online channels a threat to
business insurance brokers


The traditional business model of insurance brokers, built upon personal relationships appears to be in decline. In industries that are more likely to use online channels to purchase insurance products such as Construction and Professional Services, the use of brokers has been in steady decline. 

View Business Confidence Reports

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Construction industry cites material and labour costs
as reasons for underperformance

building tough  

While Construction businesses are as concerned about the overall state of the economy as other businesses, they also report other significant pressures, particularly the cost of raw materials. 36% of Construction businesses say cost of raw materials impacted their performance compared to just 24% of businesses overall.

View Business Confidence Reports

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Accommodation, Cafes & Restaurants' performance
better than overall Australian businesses

Accommodation performing well  

Australian businesses in the Accommodation, Cafes & Restaurants sectors have recorded better performance than Australian businesses on average over the past 12 months. The Accommodation and Food Services segment has a level of confidence of 124.4 marginally above the total business average of 123.0 and well ahead of a number of other key industries.

View the Business Confidence Report

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Debit cards usage set to overtake credit cards

Visa debit  

Total usage of Debit Ccards is growing much faster and looking set to overtake Credit Cards. In the latest 12 months to February 2013, Australians 18+ report some 109 million debit card transactions in an average month, compared to 117 million transactions for credit cards. For debit cards, this is an almost threefold increase from February 2009.

View Banking Customer Profiles

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  View all latest findings

Customer Satisfaction Awards

February 2013


Hide Show

Auto Store


Guardian Pharmacy


Clothing Store


Michel's Patisserie
Coffee Shop


Department Store


Discount Department Store


The Reject Shop
Discount Variety Store


The Good Guys
Furniture/Electrical Store


Home Hardware
Hardware Store


Music/Book Store


Shoe Store


Sports Store

  View all Customer Satisfaction Awards

Economic and Political findings

L-NP down for the third consecutive week

federal parliament  

Last weekend’s multi-mode Morgan Poll shows support for the L-NP down to 54.5% (down 1%) compared to the ALP 45.5% (up 1%) on a two-party preferred basis. The improvement for the Government comes after Prime Minister Julia Gillard announced a $14.5 billion increase in education funding over six years in response to the Gonski Review into school funding.

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School's out: States disagree on Education priority


With the Prime Minister Julia Gillard pitching the Government’s new $14.5billion education funding model, school funding looks set to be a core component of Labor’s re-election campaign. However, when asked to nominate up to three issues of importance to them, only one in seven electors nationally (14%) selected improving education in the two years to December 2012.

View Federal Electorate Voter Profiles

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Defence and national security not on voters’ radar

defence force radar  

Defence and national security ranks second-to-last as a concern for electors, with just 5.5% citing it as an important issue. The only issue that is less important nationally is the ‘needs of people outside cities’ with 3.5% support. Many electorates that contain or are near army, navy or air force barracks and bases unsurprisingly rank above the national average.

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Consumer Confidence highest since January


Consumer Confidence has risen to 123.8pts (up 2pts) and is now 11.4pts higher than at the same time a year ago. The rise has been driven by increasing confidence about Australia’s economic conditions over the next 12 months.

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  View all Economical and Political findings

Roy Morgan facts

"Radio listeners are made up of 11 million FM station listeners and 6 million AM station listeners."

"56% of businesses think the Internet will be more important to their marketing mix in the next year."

Featured products

Federal Electorate Voter Profiles

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Car Buying Intention Report

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Customer Satisfaction - Consumer Banking in Australia Report - March 2013

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Social Media Participation in Australia - December 2012

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Media mentions

news.com.auMental illness 'more likely for diggers'

Australian Broker OnlineBig four failing to impress their biggest customers

Pro Bono AustraliaAussies Donating Less - New Research

Weekly TimesCountry residents fight bulge: survey

Inside RetailOz catches up on cafe culture