The Association of Market and Social Research Organisations (AMSRO) and the global ESOMAR Foundation today announced an exciting new joint project, the Research Got Talent award competition, focused on encouraging young professionals to use research to address prominent social issues.

AMSRO and ESOMAR’s aim is to recognise young researchers in the industry and showcase their work on the local and global stage.

Participation in the Research Got Talent competition will also foster closer relationships between competitors, local charities and NGOs, as participants are required to nominate a charitable cause to support as the part of the practical research project.

The overarching theme of the initiative is the role of market research and insights play in supporting charities and non-profit organisations to overcome relevant and meaningful social issues. The research can focus on social issues such as gender equality, access to justice, education, improving the lives of people with disabilities, environmental issues and climate change.

Sally Joubert, AMSRO member and ESOMAR’s Australian representative, said: “The Research Got Talent award competition aims to recognise young researchers who want to make a difference. As recently witnessed via the outpouring of support for those affected by the bushfires, Australians like to give back. This competition provides a fantastic platform to enable young researchers to support a worthy cause of their choice, while simultaneously showcasing their professional talent.

“We are calling on all AMSRO and ESOMAR members to support this competition and young researchers. Don’t miss this opportunity to celebrate your employees and company on the global stage.”

The competition is open to young research professionals aged 18-35 and will run from 3 February to 30 March 2020. Project proposals may adopt traditional research methods, as well as new methods, including data analytics and analysis.

Finalists will present at the AMSRO Leaders Forum in Sydney on 6 May, with one winner selected and entered into ESOMAR’s global competition. Winners from the global competition will take to the stage in Toronto at the ESOMAR Congress 2020 and showcase their projects to international industry leaders.

Entries open at 9.00 am on Monday 3 February 2020. To enter, visit the Research Got Talent online portal here.

​Winners receive return flights (departing from an Australian capital city to Toronto, Canada) and free admission to the ESOMAR Congress. A cash prize is offered to the winner of the global competition.

The Research Got Talent Initiative was pioneered by market research associations in India and Hong Kong and saw great success in connecting a range of stakeholders and ultimately showcasing the positive impact of the insights sector.

AMSRO and ESOMAR would like to acknowledge and thank our generous sponsors for helping make this exciting initiative possible - Lewers, Luma Research and LUCID.

In support of those people affected by the recent bushfires, 50% of all entry fees received will be donated to The Australian Red Cross Disaster Relief and Recovery Fund.

About AMSRO

The Association of Market & Social Research Organisations (AMSRO) is the peak body for the market and social research, data and insights industry. AMSRO works in partnership with its company members, plus privacy authorities, business, government and the community to protect and promote the industry and uphold the highest ethical and privacy market and social research standards. Since its establishment in 1989, AMSRO has grown to more than 90 members, who employ over 5,000 people, representing 70% of the industry’s annual (data collection) turnover.  In 2003, AMSRO pioneered its own privacy code for members, which won an Australian Privacy Award in 2009.  www.amsro.com.au

 About the ESOMAR Foundation

The ESOMAR Foundation is a charity representing the Market, Social and Opinion Research industry. Our industry has a wealth of knowledge and experience that can be applied to every aspect of society to ensure a more transparent, reliable and sustainable world. The ESOMAR Foundation believes that a fair, just and peaceful society is deserved by all and recognizes the immense promise that the research community offers to those striving to achieve these goals on a global level. The ESOMAR Foundation brings volunteers and resources together to execute projects to help and support charities and NGO’s to achieve their aims. Its aim is to encourage the usage of more insightful and inventive research and increase the overall impact of market research in building a better world.

With special thanks to our sponsors: 

Lewers - Founded in 2005, Lewers is a forward-thinking, full-service research company. Based in Melbourne, Lewers supports the marketing decisions of some of Australia’s best-known brands. Lewers is driven to continually build on its robust traditional methods through technology and critical thinking to ensure its outlook remains fresh and its research best in class. In 2019, Lewers received gold in the ESOMAR Research Effectiveness Awards.

LUMA Research - Luma is a global brand and communications insights consultancy.  Luma works with clients all over the world to provide insights to grow their brands. Luma developed add+impact® the world-leading creative testing tool which is used in over 50 countries.  Founded in 1991 Luma is headquartered in Melbourne, Australia with partners in UK and USA. 

LUCID (Fieldwork sponsor) - Lucid is a market research platform that provides access to authentic, first-party data in over 90 countries. Its products and services enable anyone, in any industry, to ask questions of targeted audiences and find the answers they need – fast. These human answers can be used to uncover consumer motivations, increase revenue, and measure the impact of digital advertising. Founded in 2010, Lucid is headquartered in New Orleans, LA with offices throughout the US, EMEA, and APAC.