The beauty of online advertising is simple: a link to your website gives people a way to learn about your company. A click becomes an easy way to walk in the front door of your business without ever setting foot outside. When done correctly, your online campaign can do something a brick-and-mortar location can’t. Imagine walking into a business where everything you see is displayed specifically for you and exactly what you were looking for. That is the beauty of a Dynamic Landing Page (DLP).