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April 2018 eNewsletter
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Featured Story
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Navigating the Changing Facebook Ecosystem
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In the wake of the Cambridge Analytica scandal, and the drastic changes to the Facebook newsfeed, we’ve developed an Agency POV to answer our clients’ most pressing questions about what this means for their media strategies. Click the link below to access our exclusive webinar, Navigating the Changing Facebook Ecosystem, led by @chrisparadysz, Toni Box and Jesse Math, as well as our POV that addresses how brands should be thinking about Facebook and consumer data, in the short and long term.
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To improve the overall quality of the user experience, Google recently announced the official rollout of mobile-first indexing. Our in-house expert, Cory Howell, addresses what this change means for mobile site and SEO strategy, from a technical perspective. Be on the lookout for our follow-up piece that will tackle key mobile content strategy action items.
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The Cambridge Analytica scandal has ultimately impacted the way consumers think about their data – and as they become more data-conscious, consumers are actively seeking clarity around how their information is captured, and subsequently utilized. With this in mind, how will behavior on platforms like Facebook and others change, both in the short and long term? Our Co-CEO, @chrisparadysz, offers his thoughts on the compelling debate around Facebook’s future in the wake of Cambridge Analytica.
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Google is ramping up its Marketplace platform, Google Express, by opening up voice shopping capabilities to retailers through its new Shopping Actions ad program. Not only will this facilitate a seamless shopping and transaction experience across devices, but it will also allow brands to play in the space of voice activation. Read our insights on the blog to find out more about the rollout of Shopping Actions on Google.
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Chanel beauty has recognized the need to adapt by expanding distribution and altering their overall social strategy in order to meet consumer expectations. Our Group Director of Social and Content, Toni Box, is featured in this article discussing why actions like these are necessary if luxury brands are to remain relevant and build more authentic relationships with consumers.
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