PMX Agency April 2018 eNewsletter
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April 2018 eNewsletter
pmx pov - changes on facebook
Featured Story
Navigating the Changing Facebook Ecosystem
In the wake of the Cambridge Analytica scandal, and the drastic changes to the Facebook newsfeed, we’ve developed an Agency POV to answer our clients’ most pressing questions about what this means for their media strategies. Click the link below to access our exclusive webinar, Navigating the Changing Facebook Ecosystem, led by @chrisparadysz, Toni Box and Jesse Math, as well as our POV that addresses how brands should be thinking about Facebook and consumer data, in the short and long term.
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Upcoming Events
DMA Nonprofit Leadership Summit
May 7 - 8, 2018 | Savannah, GA
LIMRA Marketing Conference
May 30 - June 1, 2018 | Baltimore, MD
google mobile 1st
Mobile-First Indexing Becomes a Reality
To improve the overall quality of the user experience, Google recently announced the official rollout of mobile-first indexing. Our in-house expert, Cory Howell, addresses what this change means for mobile site and SEO strategy, from a technical perspective. Be on the lookout for our follow-up piece that will tackle key mobile content strategy action items.
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facebook magnifying glass
Travails, By Facebook
The Cambridge Analytica scandal has ultimately impacted the way consumers think about their data – and as they become more data-conscious, consumers are actively seeking clarity around how their information is captured, and subsequently utilized. With this in mind, how will behavior on platforms like Facebook and others change, both in the short and long term? Our Co-CEO, @chrisparadysz, offers his thoughts on the compelling debate around Facebook’s future in the wake of Cambridge Analytica.
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google voice retail
From Answers to Actions: Google’s Next Steps to Empower Retailers with Voice
Google is ramping up its Marketplace platform, Google Express, by opening up voice shopping capabilities to retailers through its new Shopping Actions ad program. Not only will this facilitate a seamless shopping and transaction experience across devices, but it will also allow brands to play in the space of voice activation. Read our insights on the blog to find out more about the rollout of Shopping Actions on Google.
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chanel beauty instagram
Chanel Beauty is Expanding Distribution in an Effort to Talk Directly to Customers
Chanel beauty has recognized the need to adapt by expanding distribution and altering their overall social strategy in order to meet consumer expectations. Our Group Director of Social and Content, Toni Box, is featured in this article discussing why actions like these are necessary if luxury brands are to remain relevant and build more authentic relationships with consumers.
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News Round Up
The Retail Industry Is Focusing on Customer Experience and Convenience to Win in Ecommerce

6 Takeaways From Day 2 of Mark Zuckerberg’s Congressional Testimony

6 Ways to Leverage Programmatic in Your Brand’s Marketing Plan

Why Retailers, CPG Manufacturers Must Collaborate To Grow
Behavioral Triggered Emails: Not Just for e-Commerce Anymore

Google and Target Issue the First Voice-Activated Coupon for Google Assistant

How to Use the Knowledge Graph for Higher Rankings

Pinterest Ads Playbook for Social Marketers | 888-960-0177 |
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