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Go further than Facebook Insights
We are pleased to announce the release of our Insights solution for your Facebook Pages. As part of our Social Marketing Platform, Insights will now be available for all clients who use “Conversation”. Our first version focuses on Page Analytics. In the next few weeks, however, you can expect more features dedicated to post and moderation performance.
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Identify your real Facebook audience
Your Facebook Fans are an indicator of the size of your community but there’s more to the story. At last, learn precisely how many people you are reaching with your messages. Go even further and access detailed insights regarding this audience.
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Measure an accurate Engagement Rate
We are expanding ER to include all aspects of engagement. What was once a number that mostly reflected your posts and the corresponding engagement will now also integrate your reach, all fan interactions, events, fan posts, views...
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Optimize your "Social Mix"
Measure precisely your reach and study the distribution between organic, earned and paid on your performance. Identify which levers enable you to improve your results and grow your earn media.
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Get an overview of your Page Performance
To understand the effectiveness of your page, you’ll have a unique Page Score calculated with a proprietary algorithm. You will also be able to sort and compare your Pages according to performance metrics.
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Are you client of "Conversation"? From now, add users in "Insights" settings to give them an access.
Do you want to discover our product? Schedule a demo.
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