The foulest stench is in the air. The funk of forty thousand years.
Or maybe it’s that big-brand Halloween ad that’s already gone a bit off? With Christmas a mere nine weeks away, sometimes you get the feeling that people are saving the big bucks – and the brightest ideas – for the festive season. That said, All Hallows’ Eve sometimes comes up with some scarily good ideas. We take a look at the best so far this year and the best from 2016 in this issue of Sociable Folktales. Perhaps someone just brought in egg sandwiches?

• Stories open to brands.
• Ford ordering feature trialled.
• Apologies for VR tour.
• Offer to train UK Digital Safety Ambassadors.

• Twitter
• Co-founder to offload shares.
• 'Save for later' feature.
• New rules to combat hate speech.
• Instagram
• Stories polls are not anonymous.

• Snapchat to roll out context cards.
• Snapchat still top for teens.
• Google removes its cupcake burner.
• LinkedIn starts video advertising.

• PartyWith finds friends and events.
• Shazam for art.
• Facebook buys TBH.