A business rebrand is about a great deal more than making your business look good. It's about making your bottom line look good, too. So what makes a company rebrand such a valuable proposition for your business?
1. Competitive Advantage
Your brand is the public face of your business. As the economic climate changes, your brand must change along with it. A well-planned and well-executed rebrand will enable your company to reflect current market dynamics, gain competitive advantage, accelerate pipeline performance and emerge as a leading voice in your industry.
2. Stimulating Growth
Rebranding can reduce the operating costs and help to cater more efficiently to current customer demands. As your company continues to grow, subsequent rebranding will ensure that customers hungry for change will keep coming back to see "what's new." In that sense, the rebrand becomes a public expression of the company's evolution.
3. Long-Term Market Expansion
When a small business prospers and expands it requires a frequent rebrand or revitalization to reflect the larger, more sophisticated business it has become. Any emergent company not employing that essential business strategy will inevitably be dwarfed by its competition.
4. Innovation, Therefore Profitability
When your brand fails to reflect the level of innovation your business has achieved, your customers will, quite naturally, assume that you have fallen behind the times. Competitors who consistently rebrand their products and services——will likely outperform you in reputation and economic profitability.
Read the full article here
