Joel Yashinsky, the Toronto-based Chief Marketing Officer for McDonald’s Canada, is coming to ADMA Global Forum to take your questions about the digital and social media initiative he and his team have created.

Our Food. Your Questions has engaged thousands of consumers across Canada and received numerous accolades and awards for its success in the digital and social networking landscape.

At ADMA Global Forum, Joel will talk about how he and his team created the program and worked with a digital agency to place digital ads on news websites across the country and on YouTube and Facebook to get the consumer conversation going.
Find out more >>

Only one week to go until you can claim the coveted trophy at the ADMA NSW Branch taste and trivia night: Who’s Who & What’s What!

Form a team of six, or come along by yourself for a night of Virgin Wine tasting (five wine selections), industry-based trivia, good food and great conversations.

Date: Thursday, 18 April
Venue: Paragon Hotel
Time: 6pm for a 7pm start
Get your tickets now >>

Over the last few weeks we’ve had such a great response to the privacy workshop and webinar series. We hope you’ve enjoyed them.

As most of you will know the Spotlight on Social Media Privacy was held last week. Next up on 18 April is Spotlight on Mobile App Privacy.

For those that missed out on the Social Media session you can still access the webinar, and register for the remaining sessions: Privacy Spotlight on Mobile, Big Data, Ad Networks, and PR.
To find out more and register >>

Social media has changed the way brands communicate online. In only a few years we’ve seen the explosion of content marketing. We’ve seen a movement away from short-term advertising tactics to longer-term customer engagement.

ADMA's Social Media Marketing Essentials course is structured around a six-step engagement framework that takes students through the steps necessary to listen, plan, create, publish, interact and measure their social media marketing activities. It introduces students to an array of tools and resources for monitoring, benchmarking, competitive analysis, workflow, reporting and analytics.
Find out more and enrol today >>

Search and web optimisation are vital to today’s marketer and social media has changed the way we interact and communicate with customers over the past 10 years.

ADMA's Search and Social Expert Group are dedicated to search, display, SEO, SEM, web optimisation and all aspects of social media best practice. Their aim is to share the ideas that help marketers understand, strategise and implement better search & social campaigns.

So how integrated is your search and social marketing?
Contribute to the poll here >>

Why should you integrate your search and social marketing efforts?
Here's a few reasons why >>

Below is a selection of information and stories which our ADMA staff found interesting during the week:

• Want to know the secret to social media?
• Big Data does not equal Big Brother
• Marketing budgets set to soar more than 20%
• Online Communities for B2B Lead Generation: A Guide for B2B Marketers