DAWN FARMS TOP 9 | ISSUE 23| 2021
GLOBAL UPDATE ON CONSUMER, MARKET AND MENU INSIGHTS.
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1. MCDONALD'S DINE-IN HERE TO STAY
The CEO of McDonald’s believes dine-in is here to stay as restaurants begin to reopen throughout the world. Off premise dining, such as drive-thru and click and collect orders, helped business stay afloat during the pandemic but consumers are expected to make a return to indoor dining as part of the social experience. Dine-in customers make up about a quarter of McDonald’s U.S. sales and even more in Europe as many locations do not have a drive-thru lane.
2. DOMINO'S DOUBLE DECADENCE
Domino’s UK are reintroducing their Double Decadence pizza after three years of fan’s pleas. The Double Decadence pizza features two thin, crispy bases that are sandwiched together with a garlic creamy cheese, then finished off with Domino’s signature tomato sauce, a sprinkling of mozzarella and any of Domino’s toppings. The return of this fan favourite comes just in time for a summer of fun and indulgence.
3. TEAM CHIPOTLE
Chipotle U.S. has launched a ‘Team Chipotle’ menu that allows customers to eat like their favourite athletes. The eight new specially curated menu items are available exclusively on the Chipotle app and website for a limited time. Chipotle has also teamed up with the livestream gaming platform, Twitch, where the brand will host events, create its own game and be the official marketing partner for Twitch’s new gaming channel.
4. BURGER KING TURNS INTO CH'KING
The chicken sandwich wars continue following Burger King’s recent launch of the hand-breaded Ch’King sandwich. Popeyes are posting average unit volumes $400,000 higher than before their chicken sandwich launch and Burger King are hoping for similar success. According to The NPD Group, there were 2.5 billion breaded chicken sandwiches bought from quick-service restaurants in the U.S. during 2020, up almost 10% percent year on year.
5. VEGERAMI CHICK'NLESS BITES
Due to the increasing consumer demand for flexitarian-friendly snacks, Peperami is launching meat-free snacks under its first ever sub-brand, Vegerami. The Chick’nless Bites, which are made with pea protein, will be available in Tesco later this month in two different flavours – Pep'd Up and Smokin’. As a low-calorie, meat-free snack, Peperami hopes this sub-brand will appeal to young adults looking to reduce their meat consumption.
6. CAMILE THAI EXPANDS TO AMERICA
Kitchen United is adding Camile Thai to its growing portfolio of restaurant brands. The Thai chain will make its debut in the U.S. via Kitchen United Mix’s newly opened ghost kitchen location in Chicago. Camile Thai’s tech-centric strategy with investments in drone delivery, kitchen robotics and cloud kitchens will help its entry into the American marketplace. In addition, the chain’s health focused menu, offering a variety of proteins and spice levels, certified nutritional information and focus on sustainability are on trend with consumer preferences post-pandemic.
7. EMPHASIS ON TASTE
Kerry Foods is rebranding their ‘Naked Glory’ product range to emphasise the flavour and taste credentials. Later this month, the range will be renamed ‘Taste & Glory’ supported by a £1 million campaign across TV and social media advertising. Taste is what is going to continue to drive growth and allow certain brands to stand out amidst the growing meat-free category.
8. A TASTE OF ASIAN STREET FOOD
Asian foods brand, Tiger Tiger, has launched three quick-cook meals range inspired by street food flavours. The Singapore-style Chilli Chicken, Japanese-style Teriyaki and Hong Kong-style Sesame Chicken packs contain one portion of noodles, seasoning oil, soy sauce and vegetable garnish. Consumers are seeking high quality and convenient at home taste adventures, so these microwavable packs deliver the magic of Asian street food on the go or at home.
9. LEBANESE CONCEPT SET TO GROW
Za’ta, a London-based Lebanese restaurant, is aiming to grow the fast-food concept to ten locations in the next year. The menu includes authentic Lebanese recipes such as hot and cold mezzes, meat and vegetarian dishes as well as breakfast snacks, coffee and sweet treats with a focus on the famous Lebanese man’oushe. Za’ta’s main focus is on providing pure and simple meals.
At Dawn Farms we offer a full product solution for cooked, dried and fermented meat ingredients across pizza, sandwich and prepared meal sectors. We are proud to be the preferred supplier to the world's leading food brands and are considered to be the industry leaders in food safety, sustainability and insight-led product innovation. We put the customer at the heart of everything we do, which is why for your convenience all our products are fully cooked and ready-to-eat.
Visit our website to discover the ingredients that set us apart.
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