DAWN FARMS TOP 9 | ISSUE 3| 2020
GLOBAL UPDATE ON CONSUMER, MARKET AND MENU INSIGHTS.
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1. SUPER BOWL GAME PLAN
In advance of the big game day, brands are announcing how they’ll be engaging with consumers. Hormel Foods have created a 54-topping, 9-foot long pizza in the shape of a football field that is inspired by regional food favourites of the United States. The recipe also includes dessert pizzas in the “end zones”. Likewise, DiGiorno Pizza is offering free pizza vouchers to fans via Twitter if the score reaches 3-14 or 14-3 redeemable on Pi Day, March 14th. Buffalo Wild Wings have also jumped on the bandwagon offering free wings if the game goes into overtime. In a recent survey, 51% of Americans said chicken wings should be the official food of the Super Bowl and the National Chicken Council projects 1.4 billion chicken wings will be consumed during Super Bowl weekend.
2. MILLENNIAL PREFERENCES
Millennial consumers are cited as being the main users of organic foods, including meat and produce. A Packaged Facts study found that when shopping, 34% of the 25 to 39-year-old age group said they specifically look for organic or natural foods, higher than the 30.1% average for the previous generation. Regardless of having slightly lower incomes, Gen Zers (ages 18-24) and millennials show more recurrent purchasing of organic meats. They are more likely to perceive those with labels such as naturally raised, grass fed or pasture raised, antibiotic/steroid/hormone free, and no preservatives as having a better taste and being healthier than conventional meats.
3. NO DOUGH PLEASE
More pizzerias are getting creative with their bases to suit a greater variety of food preferences. Uno Pizzeria and Grill created a sausage-based crust in their No Dough Sausage Pie filled with a blend of cheese and a chunkier tomato sauce. Meanwhile Papa John’s offers a butternut squash-based pizza with gluten-free topping options across their UK locations. Rapid Fire Pizza’s, No-Doh pie comes adorned with regular toppings served in a pan with spinach or Parmesan cheese as the base. Whether intolerant or not, these pizzas are changing the game, offering consumers more flexibility.
4. URBAN EAT BRINGS THE HEAT
Tapping into the latest trend for spicy food, Urban Eat has added three new spicy options to their menu. The Sriracha Chicken Wrap incorporates chicken breast with a spicy sriracha mayo, carrot and ginger slaw and spinach in a delicious spinach wrap. The Katsu Chicken Wrap differs by featuring southern fried chicken goujons with sweetcorn katsu slaw and spinach in a traditional tortilla. The third offering is a Hoisin Mushroom Salad with roasted mushrooms mixed in a hoisin sauce with spicy mixed grains, spinach and a sriracha dressing pot. Urban Eat meets consumer demand of diverse fusions from across the globe with spicy ingredients for exciting and flavourful meals.
5. FLEXITARIANISM GAINS TRACTION
The flexitarian movement is showing huge traction in the meat free market across the UK, according to Mintel. Meat-free sales are expected to reach over £1.1 billion and 164 million kg by the year 2024. Consumers are becoming more conscious and emotionally connected to both sustainability and ethics, driven by the perceived health benefits of eating less meat, whilst still pertaining to the more balanced approach of not giving up meat entirely. The market has seen a 40% increase in value growth over the past five years and is expected to continue at a slower rate of 37% for the next five.
6. KIWI ON A PIZZA?
A viral picture of a kiwifruit pizza has caused quite a polarising response online this week. Multiple award-winning Al Taglio Pizzeria in Sydney is renowned for its creative, modern approach to pizza making. Diners in Al Taglio rave about the unusual combination saying it doesn’t ruin the pizza as they had expected. The ham and mozzarella flavours are most apparent with a touch of tang from the kiwifruit. The chef is a little skeptical in his most recent creation however, taking inspiration from the original kiwi pizza creator, Stellan Johansson in Sweden.
7. FRENCH GROCER GROWTH
German discounter, Lidl, increased its market share in France by 0.4% in December, growing its share to 5.9% for 2019, according to Kantar. The brand recently announced its ambitious plans to open 50 new outlets per annum in France by 2022. Last year, Lidl took over 16 former Casino and 17 Leader Price stores, almost reaching their yearly goal. Rival discounter, Aldi, saw its market share soar to 2.4% in December. French market leader, E. Leclerc, cemented its leadership position by increasing its market share to 22.2% in December as a result of strong performance from its Drive outlets which differentiate between pedestrian and car-based shoppers.
8. TASTER IS WELL-TRAVELED
Taster, the delivery-only kitchen, is expanding its offerings with the launch of three diverse brands including Japanese brand, Stacksando, Thai street food, Take-Out-Thai and plant-based burger concept, A Burgers. Taster was formed by former Deliveroo executive and offers restaurant quality meals delivered directly to the consumer through third-party online platforms in the UK, Spain and France. The dishes are made with delivery in mind and offer consumers unique selection such as Stacksando’s tonkotsu option on Japanese milk bread with deep-fried pork, tonkotsu sauce, umami mustard mayonnaise and hispi cabbage.
9. RAISING DOUGH FOR CHARITY
To support firefighters in Australia, Pellegrini's Italian restaurant owners made a 103-meter-long, 40 centimetres-wide Margherita pizza at their newly opened location in the Sydney suburb of Kirrawee. The pizza, stretching as long as a football field, used about 90kg of flour and is topped with tomato sauce, mozzarella cheese, basil, oregano and olive oil. After being baked in a conveyor oven, the whole pie was ready to be cut into 4,000 slices after 4 hours of preparation.
At Dawn Farms we offer a full product solution for cooked, dried and fermented meat ingredients across pizza, sandwich and prepared meal sectors. We are proud to be the preferred supplier to the world's leading food brands and are considered to be the industry leaders in food safety, sustainability and insight-led product innovation. We put the customer at the heart of everything we do, which is why for your convenience all our products are fully cooked and ready-to-eat.
Visit our website to discover the ingredients that set us apart.
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