Issue 55 | 6 December 2017

 

Black Friday – an annual feeding frenzy of consumerism, where bargain hunters can detect 20% off a single flat-screen TV from a distance of three miles. A day when we're so used to news reports of all-out shopping scrums, that we were amused to watch the Oxford Street branch of Currys PC World open their doors two hours early, only to find a single bewildered customer. Has Black Friday lost its bite? We think it might have. That's why we took the piss, with a Black Friday event of our own – #DrummondFriday. Read about this unique shopping extravaganza and lots of other things, in the excellent value new issue of Sociable Folktales.   
 
 
Facebook   Twitter and Instagram
 
 
Other Platforms   Emerging Platforms and Tech
  • The first robot politician.
  • AR not a good fit for YouTube.
  • Amazon's AI camera.
 
 
Social Media Items of Interest
  • Christmas BBC ad has all the feels.
  • Do you care enough to be a cop? NZ's police recruitment video.
  • The most retweeted posts of 2017.
  • Facebook and Twitter to co-operate in Brexit probe.
  • The man who deactivated Trump's Twitter account.
  • Mashable agrees to sell for $50m.
  • #MeToo – from social movement to branded jeans.
  • McDonald's Black Friday fail.
  • The idea of Black Friday as a one-day shopping event is dead.
  • John Lewis hits record sales on Black Friday.
  • Is Black Friday mutating?
  • #DrummondFriday – what Black Friday's been waiting for.
 
 
Don't be a stranger
 
  • Drummond Central Limited
  • 70 Jesmond Road West
  • Newcastle upon Tyne
  • NE2 4PQ
  • United Kingdom
 
 
For our Jess

  • We're raising money for UK Sepsis Trust because we want to make sure others aren’t taken too soon.

  • Our agency goal is to raise £50,000 through various fundraising activities throughout the year, so please keep checking back to see what we're up to.

  • Please click here to visit our JustGiving page to find out more.
 
 
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