CEG LAUNCHES TIKTOK MUSIC PARTNERSHIP ENDEAVOR

With over 25 years of representing top talent and brands across the music industry and pop culture at large, CEG is thrilled to announce the establishment of our music partnership division. In partnership with a team of world-class, Grammy-winning writers and producers, CEG’s music partnership division will be curating original music content on TikTok to enhance the platform’s branded experience. 

To sign on as a brand partner, please reach out to heather@cegtalent.com.

COUNTDOWN TO BLACK FRIDAY

Traditionally, we have seen Black Friday as the mecca of store-based promotions, with consumers rushing to get their hands on the best deals ahead of the holiday season. However, with store-based sales dropping year over year and the avoidance of crowds due to the Covid-19 risk, e-commerce has quickly become the leading outlet for shoppers. Thus, merging Black Friday and Cyber Monday into the mecca promotional event of the year for DTC brands. 

Conscious of supply chain concerns this year, CEG is preparing brands to deploy digital marketing campaigns by leveraging offers and promotions through influencer marketing partnerships in the weeks leading up to Black Friday - rolling out as early as November 1st. 

By leveraging our content creators’ ability to connect with their audiences to share the full lifecycle of their product journey over a number of weeks, while unveiling time-limited deals and offers earlier in the season, CEG is laying the foundation for brands to break through the sea of noise this holiday season and the opportunity to keep up with shopper demand. 

CEG'S CEO FEATURED ON NBC WASHINGTON

“They are the CEO’s of their own brands,” says Central Entertainment Group CEO Michael Schweiger on the business behind social media influencers.

Speaking with NBC4, CEG’s Michael Schweiger shares the keys to longevity and success in digital marketing and how Central Entertainment Group is connecting brands and talent through authentic partnerships, noting “this is just the tip of the iceberg” when it comes to the future of this industry.

Watch the full interview below.