DAWN FARMS TOP 9 | ISSUE 9| 2021
GLOBAL UPDATE ON CONSUMER, MARKET AND MENU INSIGHTS.
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1. TRENDING QUESADILLAS
Chipotle has introduced a ‘customizable quesadilla’ to its digital menu. The new menu item will be available digitally through the chain’s app and website. Personalization is one of the most anticipated trends for 2021 as consumers seek bespoke food offerings. On the same day, Taco Bell is bringing back the ‘Quesalupa’ with extra cheese for a limited time. This product features seasoned beef, pepper jack, mozzarella and cheddar cheese, lettuce, diced tomatoes and sour cream for a fan-favourite combination of a chalupa and quesadilla.
2. DOMINO'S FOCUS ON DELIVERY
As part of its new strategic plan, Domino’s UK plans to accelerate the growth of its delivery business with 200 new franchise sites, the re-design of its in-store collection and roll out of an in-car collection service. This expansion plan comes at good time as cooking fatigue has begun to set in as consumers wait out lockdown. Even when restrictions are lifted, 85% of customers are set to order delivery more often or the same than they did before pandemic according to Deliveroo.
3. CONSUMERS WILL SPEND MORE FOR..
A recent study on consumer behaviour post-Covid reveals that sanitation standards will influence consumer’s purchases more than the price of menu items. Consumers indicate they are willing to spend twice as much per month at restaurants that meet their cleanliness standards. The most important sanitization practice focuses on employee cleaning processes. Food temperature is another significant factor to consumers for takeaway services.
4. WIN WIN FOR LOYALTY SCHEMES
Loyalty schemes have come to the fore in recent times with many different restaurant chains getting closer to their customers than ever before. The goal of loyalty programmes is to capture more information about customers to uncover ways to get them to come back. The number of Starbucks Rewards members rose 15% last quarter to almost 22 million people. These members accounted for half of all spending at the chain’s company-operated units in the last three months of 2020.
5. OPTIMISM FOR STREET FOOD VENUES
There is confidence that the appetite for food halls and street food among consumers will return this year, if not surpass pre-Covid levels. Already we have heard about up-and-coming launches expected later this year in the UK; Adventure Bar Group is to launch an outdoor street food venue, ‘Luna Springs’ in Birmingham and Hello Oriental will launch a Pan Asian Market Hall in Manchester. Places like these will offer consumers the variety and atmosphere consumers are looking for.
6. STAFF-FREE CONVENIENCE STORE
Lifvs, a Stockholm-based start-up, introduced a mini, staff-free convenience store in the small town of Hummelsta. The store, based in a cabin the size of a mobile home, is perfect for rural areas, where supermarkets may not be profitable. A wide range of fresh fruit and vegetables, snacks and frozen food is available to consumers around the clock. Consumers enter the store using an app which also has tracking capabilities to understand what people are buying and for customers to check out without a cashier – perfect for the “tech-savvy” population in Sweden and one of the most cash-free economies in the world.
7. EXPECTATIONS FOR PLANT-BASED
Consumers have greater expectations now when it comes to plant-based products. The biggest choice drivers for flexitarian consumers are taste and texture. It is critical for manufacturers and operators to innovate and deliver in these two categories if they are to please consumers. This is closely followed by the growing demand for clean label. Consumers are seeking natural plant-based products with short, identifiable ingredient lists.
8. CELL-BASED MEAT ADVANCEMENTS
As the global population is expected to exceed 8 billion by 2025, the food industry will face challenges in terms of resources and environmental impact. Companies and governmental organizations alike are creating sustainability plans to reduce emissions and pollution. These challenges point towards cell-based meat as a possible solution and opportunity for those in the food industry. It’s estimated that 10% of total global meat sales would be cell-based in 2030.
9. WINNERS DURING LOCKDOWN
Restaurant Business shared a recap of which fast-food restaurants performed well during a pandemic-laden year in the United States. Most pizza and chicken chains excelled especially those with takeout strategies in place pre-pandemic. Those who offered delivery, takeout services or bundle meals were big winners. As 2020 progressed, consumers gradually shifted spending back towards coffee, burritos and burgers they were accustomed to.
At Dawn Farms we offer a full product solution for cooked, dried and fermented meat ingredients across pizza, sandwich and prepared meal sectors. We are proud to be the preferred supplier to the world's leading food brands and are considered to be the industry leaders in food safety, sustainability and insight-led product innovation. We put the customer at the heart of everything we do, which is why for your convenience all our products are fully cooked and ready-to-eat.
Visit our website to discover the ingredients that set us apart.
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