JUST ANNOUNCED

Next week’s Data Day will be the biggest to date with more than 400 of Australia’s leading marketers discussing the very best in data-driven campaigns. Joining an already impressive speaker line-up, Rhys Williams, Head of Media Technology Solutions, AU/NZ, Google, will explain how to use ad exchanges to meet marketing goals and how efficiencies can be achieved through real time marketplaces.
To view the full program of speakers >>

This is your last chance to join your industry peers for a highly relevant and extremely focused data-driven marketing and advertising event. Why not take advantage of the
4 for 3 offer and learn as a team!
Book your tickets today to enhance your data skills >>

ADMA recently got the opportunity to sit down with Pierric Duthoit, Digital Marketing Director, Meetic, and discussed the world of online dating and how they have managed the quick evolution of digital and social networks.
View the Q&A with Pierric Duthoit >>

If you would like to hear more, register for ADMA Global Forum and attend the ‘Acquisition & Lead Generation’ Stream on Friday, August 9.
Register today and save $700 >>

WEB USER EXPERIENCE IN THE CONTEXT OF MOBILITY

Web users are demanding both explicitly and implicitly a better overall experience when researching and interacting online. It is no longer a case of merely having information available but rather being able to enable users to have a more personalised and facilitated experience in getting to what they specifically need. Those experiences however are also rapidly evolving due to multiple access platform options, with mobility now being the fastest growing web user access method.

FREE for Members Only
Featuring: Nicholas Demos, Head of RAMS Direct, Westpac
Chris Anderson, Director, Boomworks Pty Ltd
Date: Wednesday, 22nd May
Venue: Westpac, 60 Martin Pl, Sydney NSW 2000
Time: 12:30pm-1:30pm
RSVP today to avoid disappointment >>

THE POWER OF VIDEO IN REACHING YOUR AUDIENCE

FREE for Members Only


Featuring: Charles Boulo, Regional Sales Director, Brightcove ANZ
Date: Tuesday, 21st May
Venue: Australia Post, Level 10/111 Bourke Street, Melbourne 3000
Time: 12:30pm-1:30pm
RSVP today to avoid disappointment >>

Telemarketing is a valued part of many successful marketing campaigns. Now you can contribute to the Global research and see how Australia and the rest of the world are evolving their strategies to maximise the effectiveness of telemarketing.

All participants in the research will receive the 2013 report (valued at $1500) as well as access to the online benchmark comparison tool.
Take part in the survey >>

With the increasing popularity of social media as a marketing channel, is email marketing on the decline? Like any channel which has been around for a while it gets harder to make it work, but according to a MarketingProfs survey in 2012, 89% of businesses still use email as their main channel for 1 to 1 communication.

They cited four main themes as the keys to success in email marketing: Relevance, personalisation, timing and cross-channel strategy. It’s also clear that email is seen as a perfect channel to deliver the right offer at the right time in the growing area of marketing automation.

These themes are covered in ADMA’s one-day
Email Marketing Short Course >>

You’ve all read the stats and seen the infographics – consumers are awash with technology and mobility is leading the charge.

Most marketers already have mobile marketing strategies in place. For those who don’t, now is the time to prioritise. It’s no longer a matter of just being mobile friendly – you have to think mobile first.
Here are 4 ways to help those who think mobile first >>

Below is a selection of information and stories which our ADMA staff found interesting during the week:

• United Airlines MD of world's biggest loyalty program headlines Data Day in Melbourne on Tues, May 14th + Sydney on Thurs, May 16th
• Wieden+Kennedy New York shows why it's not crazy that lacrosse has its own hairstyles
• Here’s the McDonald’s Ad All the Web Guys Think Is Genius
• Click Frenzy avoids a crash but local retailers are found wanting
• Google Glass privacy skirmish kicks off
• Marketers struggling with content piece of the puzzle