DAWN FARMS TOP 9 | ISSUE 25| 2019
GLOBAL UPDATE ON CONSUMER, MARKET AND MENU INSIGHTS.
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1. MCDONALD’S UPS THE BREAKFAST ANTE
Say goodbye to McDonald’s Fiery Buffalo Chicken Wrap, Dairy Milk and Crunchie McFlurries, and say hello to their new summer menu, which was recently launched on the 26th of June. McDonald’s recognises breakfast food-to-go is moving towards more savoury, indulgent and filling options, which is why they launched an updated version of their Bacon Roll to complete with the success of KFC’s bacon burgers. The revamped Bacon Roll is served on a sourdough bun with three rashers of crispy bacon, with customer’s choice of brown sauce or ketchup for £2.79. Lunch options, such as The Hot Cajun Chicken One and The Chicken Salad, are also included on the new menu.
2. NO-ONE OUTPIZZAS THE HUT
Pizza Hut’s iconic and vintage, red-roofed logo is back. Yum Brands! have decided to revive Pizza Hut’s iconic, red-roofed logo for various promotions. The pizza chain wants to remind their customers where it all started by reformulating its signature pan pizza and going back to its original logo which resonates well with nostalgic customers. The vintage logo will first be featured on a national TV campaign, then it will expand to the delivery box later this year. The original logo from Pizza Hut’s opening in 1958 will not replace the logo that’s been used since 2014 but will be used interchangeably.
3. KFC’S LATEST INNOVATION DRIVE
KFC is launching a Cheetos-topped chicken sandwich in all their U.S. locations. The sandwich will include a layer of crunchy Cheetos along with a Cheetos-flavoured sauce and mayo. It will be available for 4 weeks as part of KFC’s new strategy to launch more new products in 2019 than they have in the last 5 years combined, so expect to see a lot more from the brand. KFC believe if they double-down on innovation and offer affordable and unique products, they will gain the attention and loyalty of young consumers.
4. SUBWAY USA CIABATTA COLLECTION
Subway USA is introducing a bold change to their popular offering with a new range of Italian style ciabatta’s offering layers of flavour for breakfast or lunchtime. This is one of 20 new ingredients the brand has added to their menu. ‘Fresh’ has always been top of Subway’s agenda with the new range using fresh mozzarella and sauces built in a ciabatta for an additional $0.50. Chicken Pesto, Italian, Caprese and Garlic Steak & Provolone are the four new sandwiches in the Ciabatta Collection.
5. MEAT-BASED PLANTS
While many companies are experimenting with turning vegetables into meat products, Arby’s is looking at this trend from the opposite angle. In a new advertisement, they create a ‘marrot’ which makes turkey look like a carrot creating a whole new meat-vegetable hybrid food category coined ‘megetables’. Through sous vide cooking and carrot juice powder, Arby’s manages to make veggies from meat. Although the brand does not plan to sell this creation in stores, it goes to show for every trend there is a countertrend. This tongue-in-cheek ad is in response to competitors who are in the process of rolling out plant-based meat alternatives such as Burger King’s Impossible Whopper and McDonald’s Big Vegan TS launch in Germany.
6. MCDONALD’S CELEBRATES COLOUR
McDonald’s Greece is launching a Rainbow Burger range in mid-June to celebrate its sponsorship of the Colour Day Festival which this year takes place in Oaka, Athens, a historical venue which also held the 2014 Olympics. The burgers come in pink and yellow variants (beef and chicken) made using spice extracts. We can blame Instagram for the rise of coloured food (remember the 2018 unicorn frenzy…), catering for the Millennial demand for visual stimulus but this is a trend which has building for 3-4 years. Purple and green are 2 other colours trending in the food industry.
7. FOOD TRENDS TO WATCH
Mintel identifies four global street food trends to watch for at London’s street food markets after attending inKERBator Weekendar. World cuisines, such as Uzbekistan, Mauritian, African and Mexican, are now more accessible and affordable for UK consumers because of vendors that sell at these markets. Uzbek cuisine could bring their natural dish ‘plov’ (pilaf) to London while Mauritian’s Indian-inspired dishes have a great opportunity to introduce new flavours to British summer barbecues. Although not readily available, there is an opportunity for Moroccan and African concepts like Cally Munchy to enter the street food market as well. Lastly, Mexikings, which is a pre-Hispanic Mexican cuisine, is introducing the British pallet to Aztec-inspired rice bowls.
8. SUSTAINABILITY INITIATIVES
Starbucks plans to provide clean power to more than 3,000 U.S. locations and their surrounding communities by 2021. Through a partnership with LevelTenEnergy, Starbucks will use solar and wind energy to reduce their ecological footprint. Waitrose is performing an 11-week trial of their ‘Unpacked’ store concept in Oxford where customers bring their own reusable containers to stock up on pasta, wine, produce and cereal. At Dawn Farms, we are committed to implementing sustainable initiatives throughout the business. We have achieved ISO 50001 status which is an internationally recognised framework on how we approach energy management, reduced food contact packaging film by 15% annually and donated over 44 tonnes of surplus food to Food Cloud in the past two years.
9. WORLD'S BEST RESTAURANTS
The World's 50 Best Restaurants 2019 list has been revealed covering 37 cities across 26 different countries. The list is sponsored by S.Pellegrino and Acqua Panna and features 12 new entries this year. The rules were changed this year by not allowing a previous winner of the Number 1 spot to be ranked on the list. Each restaurant has a signature dish, such as A Casa Do Porco’s Porco San Zé featuring pork roasted for six hours on a grill and served with a bean purée, banana tartar, onion farofa, kale or pumpkin quibebe and almond salad or Arpège’s Chimera Lamb Pigeon in which the chef sows together a rack of lamb with a deboned pigeon.
At Dawn Farms we offer a full product solution for cooked, dried and fermented meat ingredients across pizza, sandwich and prepared meal sectors. We are proud to be the preferred supplier to the world's leading food brands and are considered to be the industry leaders in food safety, sustainability and insight-led product innovation. We put the customer at the heart of everything we do, which is why for your convenience all our products are fully cooked and ready-to-eat.
Visit our website to discover the ingredients that set us apart.
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