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#006, Feb '20 —
Enjoy this month's issue of The Frame. Your monthly dose of Out-of-Home advertising goodness.
See below our top picks for the month of February.
JCDecaux Product —
New SmartFrame increases network delivery to 4 million consumer contacts per week
We are excited to announce the launch of our new SmartFrame digital portrait screen, bringing our SmartFrame network to six panels and extending the network’s coverage out to the North Shore.
This new, high-impact portrait site is located on Wairau Road, a busy arterial reaching traffic en route to the affluent North Shore suburbs, including Takapuna, Milford and Devonport.
Calibre Update —
Planning platform
Calibre releases
new enhancements
In what is set to become the industry standard for Out-Of-Home planning in New Zealand, we have announced a number of useful updates to Calibre to help with making the planning process easier.
What's trending this month —
Brand irreverence
New to The Frame in 2020, we are introducing a section called ‘What’s trending this month’. Each month we will highlight a human experience trend identified within the JCDecaux international network that we believe will help shape Out-Of-Home in 2020.
This month, we look into the trend of 'Playful irreverence'
Read more ›
Summer Competition —
Poetic Summer prose wins big for Samuel Botica from Stanley Street, Wellington
For everyone who responded to the competition in our Summer presentation we want to say a big thank you. We had lots of fantastic entries but Samuel’s creative approach and way with words got him across the line. For his creative efforts, Samuel received a travel voucher to the value of $2,000.
We also want to give a special mention to Brooke Henderson, Roxanne Merritt, Amber Garrett and Hannah Butler for their extremely entertaining entries.
Thank-you to everyone who came along to the Summer presentations and who took the time to enter the competition. The quality of entries was extremely high, and choosing a winner was not easy!
A big congratulations to Samuel Botica!
"Thanks so much to the team at JCDecaux! It's still crazy to think that I've won such an amazing prize. I really love travelling, and I'm super excited to explore more of the world with my voucher."
Samuel Botica,
Stanley Street
Best Locally —
Vodafone deliver dynamic and bold message
To promote the launch of its 5G Network, Vodafone smartly leveraged the creative flexibility of digital to build brand relevance with the local community by specifically referencing the suburb where the Large Format site was located.
Best In Class —
BBC's Dracula
comes to life
To showcase the incredible creative opportunities of Out-of-Home, the BBC has created a gothic masterpiece to mark the arrival of Dracula. This campaign sees Dracula emerge as a haunting silhouette as the sun goes down.
Our commitment to sustainability
At JCDecaux, we are committed to sustainability and minimising our environmental impact.
Globally, we are the first Out-of-Home Media company to join the RE100 (committed to 100% renewable energy). We continue to implement more sustainable practices, a move that underlies the company's overall objective of sourcing 100% of its electricity consumption from renewable electricity by 2022.
At a local level we continue to investigate environmentally friendly substrates in hope to get a full life-cycle solution in place very soon.
We continue to look forward to any feedback you may have to ensure content is always relevant and engaging.
Many thanks,
Gary Rosewarne
Sales Director - JCDecaux New Zealand
