The temperatures may be dropping, but our hearts are warm with the release of 2022’s Albury Wodonga Visitor Economy Trends report. We’re delighted to see visitation returning to pre-pandemic levels. Tourism injected more than $1.157 billion into the Albury Wodonga economy during 2022 – an increase of 96% from the previous year. At its peak in 2019 (pre COVID-19), tourism injected $1 billion into the local economy.

It's a wonderful testament to your hard work, and it’s a delight to be working with you to help deliver these outstanding results for our destination.

It’s fantastic to see most of our tourism partners re-signing for the 2023-24 Tourism Partner Program. We are excited to continue supporting you and your business while promoting our awesome destination. It’s especially pleasing welcome 16 first-time partners. Although listing on the printed city maps has closed, there’s still time to join and make the most of all the other ways we work to support your business.

Following on from the success of their recent Lunch and Learn 1 hour Webinar series, Murray Regional Tourism have loaded the recorded sessions onto their Corporate website. 

Aimed predominantly at the accommodation sector, this is your opportunity to view these relevant topics in your own time and at your own pace.

Continuing the momentum of our seasonal marketing campaigns, this week we launched our winter campaign with fresh, inspiring content. Our strategy is to continue with paid social, search and YouTube over winter. We are also supporting a small campaign to highlight the 3 week Aurora event. View a sample of our winter content here. 

Our region and some of our operators were showcased in Visit Victoria activity via feature stories on The Murray in Time Out and Urban List. Stories included 7 Perfect Plates To Devour In The Murray Region and The best natural wonders to explore on the Murray.

We enjoyed business and conference event market exposure on the Micenet platform after our successful exhibition at the Asia Pacific Incentives and Meetings (AIME) event. The article was also featured in Business Events Victoria’s newsletter.

What we're up to

During May we had three large conferences with over 400 delegates, with feedback to date positive. We would like to thank all involved in hosting and supporting these events. One confertence group has already indicated they will be back!

Momentum continued with eight new destination submission bid requests. So far, three have been successful, three are pending or underway, and two unsuccessful.

Albury Wodonga waving the flag for business events

• Participating in the Meeting Events Australia annual conference (Evolve) in early June
• Exhibiting at Business Event Victoria’s Regional Showcase in late June where over 100 prospective conference organisers will be in attendance.

Visitor Information Centre
During May, the VIC team serviced:
• 915 Walk-in visitors to the Centre
• 171 Telephone, email and messenger enquiries
• 39 Industry service requests

The most common visitor enquiries handled by the VIC during May:
• Things to see & do in Albury Wodonga
• Local and regional maps
• Information on other locations

visitalburywodonga.com – website statistics
During May and supported by strategic marketing; visitalburywodonga.com attracted 13,346 unique sessions.

The top viewed pages during May were:
• Explore/See & Do - 2,937 views
• What’s On – 1,654 views
• Always in Season – 1,375 views
• Explore/Eat & Drink – 975 views

It's a packed month of winter events, including CoCreate, Albury Winter Solstice and Aurora. Check out the full calendar of major events to assist with your business planning and provision of information for your guests.