DAWN FARMS TOP 9 | ISSUE 44| 2020
GLOBAL UPDATE ON CONSUMER, MARKET AND MENU INSIGHTS.
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1. DOMINO'S BEEF DONER KEBAB PIZZA
Domino’s UK have launched a limited-edition Beef Doner Kebab Pizza bringing together two indulgent favourites. The pizza includes beef doner slices, chopped tomatoes and red onions and topped with a fiery drizzle of Franks RedHot sauce. Domino’s is known for these classic combinations such as their Cheeseburger Pizza and consumers are rejoicing as they can now enjoy flavour from both treats in one meal.
2. HEARD OF GENERATION P?
Generation P, short for Generation Perennial, are a new demographic highlighted by IGD in recent research on people aged 50-64. IGD believe Generation P are a vital consumer group for the global grocery sector, which is predicted to be worth $1,460 billion by the end of 2022. This demographic has great purchasing power as many of them now buy their groceries online – 56% reported they sometimes buy online while 33% predict they will buy online more in the future. Interestingly, 75% of Gen-P also said they are tempted to spend more on higher quality products, unlike younger generations.
3. DINNERS BY PRET
Pret a Manager is set to roll out its delivery-only ‘Dinners by Pret’ meal service to 30 sites in the London area. The dinner menu of hot, freshly prepared meals will include comforting favourites such as curry, pizza, mac and cheese and rice bowls. As Pret continues to adapt, they have also launched an ‘Order-Ahead’ service where customers can order from the website and pick up at a given time slot.
4. NANDO'S SPICED CLEMENTINE SAUCE
Nando’s has brought a little festivity its menu with a limited-edition Spiced Clementine flavour. The Christmas seasoning launched this week promises to bring a warming taste of clementine and spice with a twist of PERi-PERi and hibiscus flavourings. The new fruity spice is classified as 'medium' on the PERi-ometer and will replace Nando’s existing Coconut & Lemon spice. It can be added to any of Nando's burgers, wraps, pittas or chicken main dishes.
5. BURGER KING'S UGLY BURGER RANGE
Burger King Japan has added another “ugly” burger to the menu following the previous success of the ‘Ugly Cheese’ and ‘Ugly Chilli’ burgers. The ‘Chicken de Ugly’ burger, the latest launch in the range, is packed with fried chicken, smoky bacon, mayonnaise and pickles. The 4-cheese buns are a distinguishing feature of these burgers and are made with blend of Gouda, Egmont, Mozzarella and Cheddar cheese.
6. MULTI-SENSORY BURGER CAMPAIGN
Carl's Jr. and Hardee's are promoting their Monster Angus Thickburger with a multi-sensory "Bacon and Beef Hypnosis" campaign. To create an immersive digital experience for consumers, they appeal to the five senses with elements such as a hypnotist video, custom Spotify playlist of white noise that sounds like sizzling bacon and beef and a fragrance diffuser. The Monster Angus Thickburger is a returning favourite featuring two black angus beef patties, four strips of bacon and three slices of American cheese on a lightly toasted premium bun.
7. THE DIGEST FOOD PODCAST
Fine Dining Lovers have launched a podcast called ‘The Digest’ covering exciting food stories from around the globe. In a time when travel is limited, these stories allow minds to experience the world of food in faraway places. Through a range of narrators, listeners can imagine the bustling food scene in old Aleppo, hunting for white truffle and signature dishes of New Orleans.
8. SPAR'S CHRISTMAS SANDWICHES
Spar and Eurospar Northern Ireland have launched this year’s Christmas sandwiches. The festive Daily Deli range includes a Turkey, Bacon and Stuffing sandwich or wrap and a Roasted Sweet Potato and Cranberry sandwich. The retail group stated that over half of their food-to-go shoppers prefer to purchase the private label sandwich brand in times like this as they are viewed as having fewer touch points and provide customers with less time in store.
9. MCDONALD'S REASSESS RESTAURANTS
McDonald’s is responding to the recent surge of COVID-19 cases in the U.S. with new safety measures. As franchisees operate 95% of McDonald’s restaurants in the States, the plan is to carry out “Safety Reaffirmation Visits” at one location per every franchise organisation and then placing responsibility on each franchisee to assess all the other locations they might own. As a whole, McDonald’s is placing greater focus on contactless payments and social distancing methods.
At Dawn Farms we offer a full product solution for cooked, dried and fermented meat ingredients across pizza, sandwich and prepared meal sectors. We are proud to be the preferred supplier to the world's leading food brands and are considered to be the industry leaders in food safety, sustainability and insight-led product innovation. We put the customer at the heart of everything we do, which is why for your convenience all our products are fully cooked and ready-to-eat.
Visit our website to discover the ingredients that set us apart.
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