Welcome to the August edition of The Frame The team at JCDecaux made it back into the office (again) this week. It has been great to see everyone in person and get into a work space that isn’t my kitchen! Market sentiment has been much more relaxed across level 3 restrictions, pointing to more of a bump in the road to recovery rather than a step backwards. Equally it seems New Zealanders are comfortable to take the appropriate steps to ensure each other’s safety while also keeping the wheels of our economy spinning. It has been very reassuring to see our audiences bounce back quickly this week. This is true too for our
travelling audience, particularly to Queenstown! Within hours of a move to alert level two, flights from Auckland to Queenstown had sold out a week in advance. Following what has been a challenging period across our airport portfolio, we are very optimistic heading into the warmer months. Like many others, with my family in-tow, I am looking forward to experiencing more of this stunning country of ours and supporting our local tourism and hospitality sectors who have done it toughest of all.
Regards, Gary Rosewarne
Sales Director, New Zealand
Queenstown flights sell out as Aucklanders take the opportunity to travel domestically
Auckland Airport has seen a huge surge in audiences with demand for domestic travel skyrocketing as Auckland drops to level 2 restrictions. The NZ Herald reported: "Just hours after Prime Minister Jacinda Ardern announced Auckland would drop to alert level 2, every available seat on Air New Zealand's Queenstown bound flights were booked out for the next week." To ensure everyone's safety on board, Air New Zealand has introduced a number of protection measures, including compulsory mask wearing for air crew and passengers and introducing capacity limits to ensure physical distancing rules are followed.
Auckland traffic volumes expected to rise quickly as restrictions ease
Following three consecutive weeks of ‘normal’ traffic volumes in Auckland, with the city reaching 98% of pre-COVID levels from mid-July to early August, the recent implementation of level 3 restrictions has once again resulted in decreased vehicular movements. From August 10-16, traffic volumes were 68% of February 2020 levels. While this is a notable decrease in traffic volumes, levels are still much higher than those seen during the level 4 restrictions, where road traffic dipped to 23% (in comparison to February 2020 levels). As Auckland moves once again to level 2 this week, and people return to their workplaces, we are confident traffic volumes will bounce back quickly, and return to
close-to-normal levels, as they did when restrictions lifted at the end of April.
JCDecaux introduces
eco-friendly billboard material in New Zealand
JCDecaux New Zealand is excited to announce the launch of ‘Future Banner’, a new eco-friendly billboard material available for all 6x3m and 12x3m sites immediately, upon client request.
Making memories: why tapping into emotions in advertising drives sales
Emotion is one of the most powerful tools brands can use to command audience attention and improve memorability, which in turn can lead to an increase in campaign effectiveness and
long-term brand health. A recent report from the IPA, summarising findings from analysis conducted by the System1 advertising group, reaffirms the power of empathising with audiences and shows that emotive creative is relevant now more than ever.
'Tis the season of wellness
as Kiwis embrace healthy habits
One of the strongest trends to emerge in 2020 has been an increased focus on health and wellness. Health continues to be top-of-mind for many New Zealanders who have successfully maintained healthy habits following the first lockdown, and are keen to keep immunity high during Spring as COVID-19 remains in the news. For health brands, this creates a prime opportunity to leverage the increased interest in all things wellness. Contact your JCDecaux Account Manager for the full presentation.
of Kiwis agree that 'the wellbeing of themselves and their families is constantly on their mind'.
of Health Conscious Kiwis remember roadside billboards seen in the last week.
of Health Conscious Kiwis remember ads seen in the airport, last time they were there.
Campaign inspiration
Best Globally —
O2 greens up London with a living billboard
O2 has created a living billboard in Shoreditch, London to highlight their sustainability message and encourage audiences to be more environmentally friendly.
Gen Less encourages Kiwis to live more with less energy
Gen Less has partnered with JCDecaux to increase awareness of its 'live more with less energy' campaign. The striking, highly impactful creative was impossible to miss!
Congratulations Elise Grimstone, who is the lucky recipient of a $500 travel voucher Thank you to everyone who took the time to complete our recent JCDecaux CONSULT survey. We received some insightful and constructive feedback, and are excited to implement these changes.
We are confident your suggestions will enhance the quality and relevance of our output to the market and, most importantly, improve our client service. A huge congratulations to Elise Grimstone, who is the winner of our major prize. Three lucky agencies will also soon receive a Caker Cake as a small token of our appreciation for the high level of agency responses.
“Thanks team, highlight of the day ❤ ” Plans to use the voucher... “Definitely a classic Aucklander choice at the moment but Queenstown airport would have to be my go-to for a long weekend full of good food and wine”. Elise Grimstone,
Omnicom
We continue to look forward to any feedback you may have to ensure content is always relevant and engaging. Many thanks,
Gary Rosewarne
Sales Director, JCDecaux New Zealand
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