PRESS RELEASE: 'Corporate Reputation of Pharma, 2018 - the Perspective of German Patient Groups 'Corporate Reputation of Pharma in 2018 - the Perspective of German Patient Groups'
~ Contact: Alex Wyke ~ Tel: +44-(0)7960-855-019 ~ Email: report@patient-view.com London, August 15th, 2019. ABOUT THIS REPORT AND SURVEY This is the 7th edition of 'The Corporate Reputation of Pharma — from the Perspective of German Patient Groups'. The 2018 Germany results are drawn from a survey of patient groups, conducted November 2018 - February 2019. Profile of 2018's respondent German patient groups:
German patient-group partnerships with industry:
Company analyses: The following 20 pharma companies were reviewed by the 81 German patient groups for overall corporate reputation, and for performance at 12 individual indicators of corporate reputation: AbbVie | Amgen | AstraZeneca | Bayer | Boehringer Ingelheim | Bristol-Myers Squibb | Celgene | CSL Behring | Eli Lilly | Grünenthal | GSK | Janssen | Merck KGaA | Mundipharma | Novartis | Novo Nordisk | Pfizer | Roche/Genentech | Sanofi | and Takeda/Shire. The 2018 Germany Corporate-Reputation report also contains an appendix published as a stand-alone report, carrying the comments given to the survey by 2018's respondent German patient groups on how pharma can improve [the comments are organised by therapy areas]. KEY FINDINGS ACROSS THE PHARMA INDUSTRY The relationship between patient groups in Germany and the pharma industry is, in one way at least, more complex than in other countries. Because the German people pay a significant proportion of their income towards their healthcare, German citizens—and the patient groups representing them—inevitably suspect for-profit healthcare companies of wishing to exploit the German model of funding national healthcare by charging ever higher prices for their products. PatientView first began looking at feedback from German patient groups in 2012. Since then, the country’s patient groups have remained consistently more negative than patient groups from most other parts of the world about the corporate reputation of the pharma industry as a whole. 26% of the German patient groups responding to 2018’s Corporate-Reputation survey stated that the industry had an “Excellent” or “Good” corporate reputation that year (compared with 41% of patient groups worldwide)—a figure down on even 2017’s Germany figure of 39%. Percentage of respondent patient groups stating that the corporate reputation of the pharmaceutical industry as a whole was “Excellent” or “Good”, 2012-2018—German patient groups vs. patient groups worldwide What factors are influencing German patient groups’ view of pharma? The data collected in the 2018 analyses suggests that the explanation for the recent decline in German patient groups’ attitudes towards the pharma industry as whole (and their general negative sentiment to the industry over the past seven years) appears to be linked to German patient groups’ poor perceptions of the pharmaceutical industry’s ability to innovate, and to provide high-quality products [see charts, below]:
Percentage of respondent German patient groups stating that the pharmaceutical industry as a whole was “Excellent” or “Good” at providing high-quality products, 2014-2018 Percentage of respondent patient groups stating that the pharmaceutical industry as a whole was “Excellent” or “Good”at providing high-quality products, 2018—selected Western-Europe countries [number of patient groups responding from each country]
HOW DID THE COMPANIES PERFORM? HOW CORPORATE REPUTATION IS MEASURED The overall corporate reputation of each company is assessed according to that company's performance (as judged by patient groups) at 12 individual indicators of corporate reputation. The TOP-TEN companies for corporate reputation in Germany—from the perspective of German patient groups familiar with the company, 2018 vs. 2017 (∆ = difference) The 12 indicators used to measure corporate reputation from the perspective of patient groups
For further information on the 2018 GERMANY report, please use contact details at the top of this press release ~END OF PRESS RELEASE~
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