The Digital Marketing Director-Europe of Meetic - the leading online dating service in Europe and the USA - has a date to speak at the ADMA Global Forum this August.

Pierric Duthoit from France, will be the international keynote speaker in the acquisition and lead generation stream at ADMA Global Forum. He will talk about how Meetic, which owns the European arm of Match.com, has become the premier online dating and chat company, successfully helping thousands of lonely hearts to meet their soul mates across 16 countries in 13 languages.

“Our business is all about finding new users every day because if we do our job well, our users leave us for long-lasting relationships,” says Pierric.

He’ll discuss the topic of online acquisition on desktop, mobile and tablet and through all channels such as display, search, affiliation and partnerships, taking into account an environment filled with fierce competition, new players and social networks. Meetic spends about 30 million Euros a year in online marketing annually almost exclusively to drive leads.
Find out more >>

ADMA’s been travelling the country over the past two weeks, introducing changes to privacy legislation and spreading the gospel of compliance to over 500 participants.

If you missed out on the live breakfast briefing, you can still register for the five upcoming webinars focusing on social media, mobile, big data, ad networks and PR. But be quick, the first webinar starts tomorrow!
To find out more and register >>

Buzz words like Big Data, Analytics, Real Time, Media Attribution, Funnels, Filters, Goals and Optimisation can be daunting when marketers are struggling to keep up with the fast paced world of digital insights and improvements.

To make life easier for you, in just one day, ADMA's Digital Analytics Short Course will provide a sound base for understanding digital metrics and optimisation techniques to enable fast and qualified decisions.
Find out more and enrol today >>

Communication is changing and changing rapidly. Consumers are awash in technology (desktops, laptops, smartphones, and tablets) that facilitates unprecedented mobility and social connectivity. And mobility is leading the charge.

We believe that 2013 will be the year of mobile return on investment. Marketers have already invested the resources into experimenting with content marketing through mobile and now is the time to act.
View the mobile content marketing infographic >>

Below is a selection of information and stories which our ADMA staff found interesting during the week:

• Rovio brand boss catapulting in for ADMA event
• Why B2B marketing is no longer the poor cousin
• The Hallway creative partner Simon Lee's debut film 'Dream Racer' picked up for international distribution by UK based Brightside Films
• Creativity: The Value of Side Projects