Third Quarter Insights
 
Just like the 79th Sturgis Rally is the “Year of the Ride,” Peak 2019 has been a helluva ride for our industry partners. Scroll these performance indicators—fast, fast, and faster yet; until the thrill of data overcomes the fear of death.
 
Yellow Divider
 
HELL BENT FOR LEISURE
TravelSouthDakota.com‌ web stats are showing it might be an “All Gas, No Brakes” end to Peak season.
 
WEBSITE USERS
772,481
2019
702,400
2018
 
+9.9%
 
WEBSITE SESSIONS
1,002,910
2019
932,691
2018
 
+7.5%
 
TOTAL VISITOR GUIDE INQUIRIES
51,347
2019
63,932
2018
 
-19.7%
 
TOTAL VISITOR GUIDE DOWNLOADS
14,336
2019
14,271
2018
 
+0.5%
 
TOP STATES VISITING SDT WEBSITE
 
United States Map
 
Night Scene
 
RADICAL RHYMES
A bike on the road is worth two in the shed, watch visitors race to fill up our beds.
 
HOTEL ROOM NIGHTS
2,311,734
2019
2,213,135
2018
 
+4.5%
 
HOTEL OCCUPANCY RATE
51.7%
2019
50.1%
2018
 
+3.3%
 
 
FEEL THE WIND IN YOUR AIRDNA
AirDNA monitors Airbnb bookings and the economy sharing industry. The numbers below outline activity in South Dakota during the second quarter of 2019.
 
AVERAGE AVAILABLE LISTINGS PER MONTH
1,775
2019
1,402
2018
 
+26.6%
 
TOTAL BOOKED LISTINGS
(Airbnb listings with at least one booked day)
7,262
2019
4,868
2018
 
+49.2%
 
TOTAL ROOM NIGHTS BOOKED
(Listing nights multiplied by number of bedrooms)
257,258
2019
155,701
2018
 
+65.2%
 
TOURISM TAX REVENUE
$3,643,981
2019
$3,478,898
2018
 
+4.7%
 
GAMING TAX REVENUE
$1,479,660
2019
$1,480,612
2018
 
-0.1%
 
 
Person riding a bike
 
THE WISDOM OF THE ROAD
The open road is just another type of runway. The runway to freedom, brother.
 
RAPID CITY REGIONAL AIRPORT DEPLANEMENTS
151,933
2019
136,142
2018
 
+11.6%
 
SIOUX FALLS REGIONAL AIRPORT DEPLANEMENTS
287,328
2019
266,284
2018
 
+7.9%
 
 
Rider on a bike
Yellow Divider
South Dakota Logo
711 E. Wells Ave.
Pierre, SD 57501
605-773-3301
The Department of Tourism provides these indicators to keep our regions and industry partners informed. Click here for our travel indicators definition page.

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