23 March, 2018  |  View online

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Roy Morgan Research

MARKET RESEARCH UPDATE

 

Woolworths increases lead in $100b+ grocery war

 

The latest results from Roy Morgan show that in the 12 months to December 2017, Woolworths has 32.2% of the total grocery market (including fresh food), an increase of 0.8% points over the 2016 result. The Coles Group achieved 28.8% share, up by only 0.1% point, while Aldi achieved 12.1% share (up 0.8% points). IGA appears to be struggling in fourth place on 7.4%, down 1.1% points for the year. Non-supermarket food retailers such as butchers, fruit shops, markets, and convenience stores currently have 11.8% market share, but are showing some weakness over the last year, being down by a combined 0.8% points.

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Football participation stabilises with more women playing

Football of one sort or another is now played by over 1.9 million Aussies. However participation in football has dropped over the past four years from over 2.2 million participants in 2013 and recent stability is down to increasing female participation in the four leading football codes. In 2013 over 2.2 million Australians participated regularly or occasionally in one of Australia’s four leading football codes led by over 1.5 million playing Soccer and over 630,000 playing Australian Rules. The overall figure has dropped by 12.1% over the past four years and has now been under 2 million participants since the middle of 2016. All four codes have lost ground since 2013 with Rugby Union down the most significantly by 29.4% to 178,000 participants while Soccer has lost of 10% of its participants since 2013 despite still being clearly the most widely participated football code in Australia.

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Over two million superannuation members contribute above the compulsory level

The latest research from Roy Morgan shows that in the 12 months to January 2018, just over one in five (20.8%) superannuation contributors were paying more than the compulsory level (i.e. The SG rate of 9.5%) into their fund. This group represents 2.2 million current superannuation members. The proportion of superannuation members contributing more than the compulsory level has declined substantially since 2010. In 2010, 25.5% of superannuation contributors were making payments beyond the compulsory level, this declined down to 21.7% in 2013. In 2014 the level was up marginally 22.1% but since that date it has struggled to stay above 20%.

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Over 5 million Aussies to study in 2018

More than 1-in-4 Australians of all ages (26.1%) or 5.2 million, intend to study or do a course in the next 12 months. And nearly a third (1.68 million) are aged 35 and over according to the latest research conducted by Roy Morgan in the December quarter 2017. It will come as no surprise that the majority of young Australians are intending to study – 72.7% of 14-24 year olds (2.3 million Australians) intend to study or do a course in the next 12 months. However, this new research also shows significant proportions of older age groups are intent on furthering their education. Indeed the number of older Australians intending to study, at 2.7 million outstrips younger Australians.

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900,000 New Zealanders to study in 2018

Over a fifth of New Zealanders of all ages (23.1%), or 900,000, intend to study or do a course in the next 12 months and over half, 460,000, are aged 25 and over according to the latest research conducted by Roy Morgan in the December quarter 2017. It won’t surprise anyone that the majority of young New Zealanders are intending to study – 59.7% of 14-24 year olds (440,000 New Zealanders) intend to study or do a course in the next 12 months. However, this new research shows significant proportions of older age groups are intent on furthering their education including nearly a third, 290,000, who are aged 35 and over.

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Customer Satisfaction Awards

January 2018

Telecommunications

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Apple iPhone
Handset Provider

 

iiNet
Home Broadband Service Provider

 

iiNet
Home Phone Provider

 

iiNet
Mobile Phone Service Provider


Supermarkets     Quick Service Restaurants

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Foodland
Supermarket

 

Grill'd
Quick Service Restaurant


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Economic and Political findings

Australian Consumer Confidence up 2.5pts to 118.5

ANZ-Roy Morgan Australian Consumer Confidence recovered 2.2% last week, largely reversing the previous 2.5% decline. The improvement in sentiment was broad based, with households particularly optimistic about near-term financial conditions. Views towards current economic conditions edged up 0.3%. This subindex remains well above its long-term average. Sentiment around future conditions rose 1.2%, undoing much of the 1.9% decline in the previous week.

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Featured products

Superannuation and Wealth Management in Australia Report – 2017

This in-depth report provides an immediate understanding through the consumer lens of the Australian superannuation and wealth management market in important areas such as which products are sold through financial planners, contributions to superannuation, channels used to obtain, satisfaction and the strengths and weaknesses of the 19 leading superannuation brands.

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Supermarket & Fresh Food Currency Report- December 2017

This Roy Morgan Supermarket & Fresh Food Currency Report gives you the clarity you require to make an accurate analysis of grocery and fresh food retailing in Australia. Eight years of trended data shows you the major changes to the market over time and categorisation of food and grocery purchases allows you to see each category's share of spend across the entire market.

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Media mentions

Money Management Not enough people contributing above SG level

News.com.au Consumer confidence up but vulnerable

The Roar Time for the NRL to expand and grow the game

Your Mortgage Do mortgage customers prefer applying at a bank branch or via a broker?

Finder.com.au Are Australians still buying new cars?