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#002, Sep '19 —
The Frame is designed to give you a monthly dose of
Out-of-Home advertising goodness that we hope you will find interesting and useful in your day-to-day role.
See below our top picks for the month of September.
JCDecaux Product Update —
Think bigger in
Wellington
New Zealand's largest digital roadside billboard is now being installed and taking bookings. That's 140 square metres of prime Out-of-Home space, ready to give your brand it's place in the sun.
Creative optimisation —
Create advertising magic
Want to get people's attention? Get creative!
In this article we give you tips to make your
Out-of-Home message sing: branding, ubiquity and scale, less is more, and audience involvement.
Building brands —
Billboards are blitzing the entertainment world
Move over Hollywood Academy, billboards are the big winners in the star-struck world of Los Angeles
Campaign Inspiration
The best in class —
Coca-Cola thinks big to encourage recycling
The environment has everyone talking. It’s also a key consumer influencer when it comes to choosing a brand or product – and Coca-Cola is right behind it
The best globally —
The winning combination of Netflix + JCDecaux
Food is universal. When Netflix wanted to take the world on a tour of gastronomic exploration, it turned to JCDecaux to make it happen
Health and wellbeing —
Wrap your mind around the power 7
Want to make the most of every single day in seven simple steps? It's easier thank you might think.
We are really pleased with how the first issue was received, and we continue to look forward to any feedback you may have to ensure content is always relevant and engaging.
Many thanks,
Mike Watkins
JCDecaux New Zealand
