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Sponsoring Green Sports: Seattle Mariners’ Sustainable Saturdays

Wednesday, February 26th
10:00am PT / 1:00pm ET

While improved environmental performance and reduced operating expenses go hand-in-hand, new sponsorship opportunities that arise from a team or venue “going green” are often left untapped. Sponsorship can be a great way for teams to both finance greening initiatives and gain more public recognition in the process. On this webinar, we’ll take an up-close look at the Seattle Mariners’ “Sustainable Saturdays” program.

The Mariners partnered with BASF to create this unique season-spanning program to raise awareness around various environmental issues, as well as the team’s environmental profile. The panelists will walk through the development of the program and sponsorship, internal and external forces that helped to make it a success, how fans are taking the concepts presented on game days home, and the resulting impact of Sustainable Saturdays on the sponsor's brand. We hope you can join us to learn more!


AGENDA

1. Scott Jenkins, VP of Ballpark Operations, Seattle Mariners & Board Chair, Green Sports Alliance: Welcoming remarks, presenter introductions, brief overview of Sustainable Saturdays.

2. Sean Stewart, General Manager for ARAMARK at Safeco Field: Overview of Safeco Field’s zero-waste program, which started it all.

3. Rebecca Hale, Director of Public Information & Maureen Atkins, Manager, Corporate Business, Seattle Mariners: How the Mariners chose to market Sustainable Saturdays and attract a sponsor.

4. Chris Bradlee, Market Development Manager, North America-Biodegradable Plastics, BASF: Sponsor’s role in the activation and results from the partnership.

5. Discussion/Q&A

Questions? Please email Membership Director David Muller: david@greensportsalliance.org

We encourage you to share this webinar invite with your colleagues in other departments or organizations.

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Webinar Follow-Up: Partnerships: Strategies for Working Effectively with Concessionaires, Housekeeping, Maintenance, & Others toward Greener Goals

We hope you were able to attend our webinar last week, Partnerships: Strategies for Working Effectively with Concessionaires, Housekeeping, Maintenance, & Others toward Greener Goals.

The Alliance thanks Darryl Benge, Ryan Hemenway, David Salinger, and PJ Chipman for their valuable contributions.

As always, we'd like to hear more about your successes, challenges and questions around the various partnerships at your organization; and any savings and innovations you’ve discovered. Please share them with us! We're happy to share your successes with our members and through our various communication channels.

Please follow the links below for more information about the Wells Fargo Center, ARAMARK, and Waste Management, Inc.

Wells Fargo Center

ARAMARK

Waste Management, Inc.


REGISTER TODAY: July 21-23, 2014
Green Sports Alliance Summit | Santa Clara, CA
www.greensportssummit.org