ADMA is proud to be a Privacy Awareness Week Partner with the Office of the Australian Information Commissioner. This year, the theme is privacy law reform. That makes sense; the new privacy laws are due to start on 12 March 2014.

Privacy Awareness Week will run from 28 April to 4 May.
To find out more >>

The Do Not Call Register period has been extended to 8 years, after fierce lobbying from ADMA to resist indefinite extension. ADMA will continue to fight on the issue of extension, but for now is focusing on ineligible business phone numbers and re-allocated residential numbers that remain on the register due to the lack of a cleansing mechanism.
Here’s the latest on ADMA’s discussions with the Government >>

After a long summer hiatus, the privacy landscape has exploded with activity in the past couple of weeks. Most concerning of all, the Office of the Information Commissioner and the Attorney-General’s Department have released important guidelines and draft legislation with calls for submissions within very short timeframes. It’s a privacy Tsunami!
View the key areas relating to privacy >>

Check out this FAQ for an innovative solution to Refer-A-Friend campaigns. It relies on individuals choosing to share a promo code through a range of channels, and does not depend on emails.
View the solution and ADMA's guidelines >>

Marketers will soon have to operate under new rules controlling the way we use personal data. Data about online behaviour may be anonymous, but once it’s linked to an individual customer record it becomes personal information. As soon as that happens it is subject to the same laws as the data we normally think of as personal, and this means we need consent to use it for marketing. So organisations will need to ensure they get permission from the outset, if there’s a good chance the data will become 'Personal' at some point in the future.

This is a big process change, but fortunately it won’t come into effect until March 2014. In the meantime though, get up to speed on all aspects of privacy and marketing compliance with our 1 day short course.
Find out more about this 1 day course >>

Over 500 people have now taken part in the Spotlight on Privacy Series. It’s great to see such a fantastic commitment to the quality of our industry.

Please note, that the dates of the remaining 3 webinars have now changed.

What are the new dates?
Spotlight on Big Data Privacy now 23 May
Spotlight on Ad Network Privacy now 6 June
Spotlight on PR Privacy now 20 June

What do you need to do?
Just ensure you have events@adma.com.au saved as an email contact. We will continue to send you your personalised link to view the webinars, now pre-recorded, once the webinar becomes available.
If you're yet to book, register today >>

Q&A WITH DAVID SIMON, HEAD OF POLICY & REGULATORY AFFAIRS, ADMA

David discusses the Government’s consultation draft of the Mobile privacy – better practice guide for mobile app developers (the “Mobile Privacy Guide”).

The Mobile Privacy Guide is a document that tells app developers how to create apps that are more privacy oriented. It outlines how the Privacy Act may apply to the collection of data through apps, and promotes enhanced privacy as a competitive advantage for app developers. The guide details how app developers must manage data collection and privacy practices. It encourages greater transparency about data collection, mainly through up-front notification and user choice.
To view the Q&A >>