DAWN FARMS TOP 9 | ISSUE 4| 2021
GLOBAL UPDATE ON CONSUMER, MARKET AND MENU INSIGHTS.
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1. VEGANUARY REVIEW
This past January had a record number of consumers sign up to go vegan for the month. Sales of plant-based food items have shot up across retail and food service outlets. Around the world, more people are adopting a flexitarian diet and online searches for meat-free meals are on the rise. We have rounded up a comprehensive review of all new Veganuary launches for you to see.
2. MCDONALD'S STRATEGIC PRIORITIES
Maximizing marketing, committing to the core menu and doubling down on digital, delivery and drive-thru are the key pillars of McDonald’s growth strategy in the year ahead. The approach to their revised menu will be that new items must earn their place, as core items represent about 70% of sales across McDonald’s top markets. The brand plans to improve their chicken sandwich offerings globally and improve the My McDonald’s app with mobile ordering, payment, delivery, rewards and promotions. Digital sales exceeded $10 billion in 2020 across their top six markets so McDonald’s wants to invest in a better customer experience.
3. SUPER BOWL SNACKING
During the NFL Super Bowl this weekend, consumers are expected to spend more on food and drinks this year than last, according to IRI. Another research group, NielsenIQ, has predicted that the pandemic will influence consumer choices with preference towards single serve package sizes and more nutritious options. Consumers are more conscious of their health and opting for individual multipacks so that viewers can avoid sharing from the same bowl while keeping variety. Chicken wings remain a gameday favourite and The National Chicken Council estimates that 1.4 billion chicken wings will be eaten this year, up 2% from 2020.
4. BUILD-YOUR-OWN AT TACO BELL
Taco Bell U.S. announced the release of their new $5 Build-Your-Own Cravings Box - a customisable combo deal available across digital platforms that lets customers choose one menu item from five different categories. Customers can choose to create their box from a range of mains such as the Crunchwrap Supreme and Chalupa Supreme, starters such as the five-layer beef burrito, soft taco and bean and cheese burrito and a side dish choice of either chips and nacho cheese or cinnamon twists. The Build-Your-Own Cravings Box is now available to Taco Bell rewards members and then to all digital customers starting February 11.
5. A SMOKIN' KICKIN' CHICKEN SAMBO
After a successful store trial last autumn, Jimmy John’s has launched their new Smokin’ Kickin’ Chicken Sandwich in the U.S. for a limited time only. The new sandwich is Jimmy John’s first chicken product launch and features seasoned chicken, creole chili pepper sauce, Jimmy peppers, Provolone cheese, avocado, onions, lettuce, oil, vinegar and mayo to give a balance of bold flavours and heat. It is sold for $8.50 and can be wrapped in a French baguette, thick-sliced wheat, or lettuce leaves.
6. NEW PIZZA TO GO OFFERING
Country Choice has launched Flatstone Pizza Co., a new branded concept that enables retailers and convenience store operators to take advantage of the UK’s £5 billion pizza market. The new concept allows operational teams to serve eight different made-to-order premium pizzas. The varieties include Margherita, Pepperoni, BBQ Chicken, Meat Feast, Hawaiian Ham, Ham & Mushroom, Chicken & Pepperoni and the Plant Lovers. Flatstone Pizza Co. package comes with all utensils and serving materials to make takeaways a viable option for all retailers.
7. FREE POTATOES FROM BURGER KING
Throughout the pandemic, Burger King has taken big steps to help other companies within the food industry – even going as far as suggesting customers order from their competitors. Recently, Burger King France has committed to lending a hand to farmers who have been unable to sell their produce. The fast-food company recently purchased more than 200 tons of potatoes from local farmers and is giving away a 1kg bag for free to all drive thru orders while supplies last.
8. FOOD SAVING INITIATIVE
Costa Coffee and James Hall are both contributors to the ‘Too Good To Go’ initiative that reduces food waste. Over 1,000 Costa locations now take part in the initiative where consumers can avail of a heavily discounted ‘Magic Bag’ of unsold food that would have gone to waste through an app. The Magic Bags contain fresh food ranging from sandwiches, produce and snacks. Since joining last September, James Hall have saved 8,150 meals and 20,375kgs of CO2 emissions.
9. SAINSBURY'S NEW STORE DESIGN
Sainsbury’s have completed the first store redesign in their original location in Kent. The new fresh food section uses a market-style layout to display fruit and vegetables with a focus on seasonality and provenance. There is a dedicated on-the-go hub including snacking, hot coffee, a juicer and hot food takeaway bar. The revamp involved a completely new interior and refreshed signage around the store. This is the first store of many with the aim to make Sainsbury’s the hub of inspiration to help customers create better meals.
At Dawn Farms we offer a full product solution for cooked, dried and fermented meat ingredients across pizza, sandwich and prepared meal sectors. We are proud to be the preferred supplier to the world's leading food brands and are considered to be the industry leaders in food safety, sustainability and insight-led product innovation. We put the customer at the heart of everything we do, which is why for your convenience all our products are fully cooked and ready-to-eat.
Visit our website to discover the ingredients that set us apart.
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