DAWN FARMS TOP 9 | ISSUE 12| 2020
GLOBAL UPDATE ON CONSUMER, MARKET AND MENU INSIGHTS.
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1. BUFFALO WILD WINGS SMOKEY BRISKET
Buffalo Wild Wings is introducing their 14-hour smoked brisket across 4 new items on their menu. The Smoked Brisket Burger incorporates layers of brisket, beef patties, honey BBQ sauce, pickles, bacon aioli and smoky Adobo sauce. In addition, Dirty Dubs Tots has potatoes topped with brisket, onions, cotija cheese, jalapenos, peppers, cheese and smokey Adobo sauce. Brisket Tacos consists of brisket, onions, pico de gallo, cotija cheese, avocado slices, and Adobo sauce and the Smoked Brisket Sandwich features brisket with grilled onions, Adobo sauce, honey BBQ sauce, Napa slaw with a cilantro vinaigrette, and pickles on a toasted challah bun.
2. VIRTUAL LUNCH PARTIES
Chipotle are also encouraging people to stay at home by hosting virtual lunch parties, called Chipotle Together, via video-conference app Zoom, featuring celebrity guests and free burrito giveaways. The first 3,000 fans can join the daily digital hangout from a meeting link shared on Chipotle’s Twitter account. The brand is also offering free delivery on all digital orders over $10 and have added tracking technology for customers to know when to expect their delivery.
3. OCADO SALES GROWTH
UK online grocery retailer Ocado recorded a 10.3% increase in revenue to £441.2m for Quarter 1 2020 driven by a double-digit increase in average orders per week. Ocado advised the growth has since doubled for the second quarter due to increased order size and frequency aided by COVID-19 forward buying. This new volume of online traffic and demand for deliveries led Ocado to temporarily stop new orders this week as customer demand increased by 100x compared to normal levels at certain peak times.
4. 5 MODERN HANDHELDS
Sandwich builds are constantly revamped with variations of ingredients, condiments and garnishes. Craveability and satisfaction are key elements that drive the evolution of handhelds to meet current-day needs making it one of the most dynamic categories in foodservice. Flavour & the Menu magazine has identified 5 modern handhelds that pack flavour. The first highlights the Southern classic fried chicken sandwich, updated through spicy aioli and Asian slaw, which complement the underlying smokey notes. Caramelised onion and mushroom steak melt, blackened chicken sandwich, mac and cheese brisket and Italian pork belly sandwiches are also renewed with bold flavour combinations.
5. ESSENTIALS BY DELIVEROO
Deliveroo and Marks & Spencer's are pooling resources, to provide those self-isolating due to COVID-19, with groceries and other essential goods. As part of the new ‘Essentials by Deliveroo’ service, consumers will be able to purchase milk, bread, cereal, biscuits, soft drinks, frozen pizza, ready meals and other select items. Deliveroo currently operates in the UK with 60,000 bikers who will be delivering from 120 M&S branches. The service will be offered free of charge and will soon be launching across the UK, UAE, France, Spain and Australia.
6. WHOLESALERS REDIRECT STRATEGY
Companies across the UK are changing strategy, with restaurant and catering revenues drying up due to the recent lockdown implications. Bidfood, a key supplier of fresh and chilled food to the catering industry has launched a direct-to-consumer option on its website. A large number of vendors from the London New Covent produce market have also started to accept orders from the public, with a notable uptake already. Several supermarkets have also imposed limits to simplify their offerings and ranges, resulting in a 15% rise in output. But this tactic will be monitored as shopping and buyer behaviours regulate.
7. TIME FOR BREAKFAST
Over the years, breakfast has proved to be a consistent category of new product development growth across Europe. Breakfast and morning snacks purchased out of home have grown by 2% in the last 10 years, now accounting for 27% of all visits throughout the day. NPD found the top European countries to purchase in this category are Italy, Spain, France, Germany and Great Britain, respectively. Most morning visits are motivated by convenience and impulse purchases with consumers in France, Germany, and Great Britain choosing to take away their breakfast as opposed to consuming on-premise in Italy and Spain.
8. MEETING GROWING DEMAND
For workers impacted by COVID-19 or for those in the U.S. looking for extra cash, Pizza Hut is currently seeking over 30,000 positions nationwide for curbside pick-up and contactless deliveries. These new roles include cooks, shift leaders, restaurant managers, virtual call centre agents and delivery drivers. Papa John’s and Domino’s across the U.S. are also hiring with Papa John’s seeking 20,000+ immediate hires for assistance with takeaway and delivery. Other businesses currently hiring include grocery stores such as Walmart and Amazon to meet consumer demand.
9. AUDIBLE FOODIE INSPIRATION
If you're finding yourself at home a lot more frequently, there’s a strong likelihood that your next meal is a key focus point in between answering emails, calls and washing your hands! While some find themselves scrolling through their newsfeed, our Top9 team have found benefit in tapping into our creative juices by revelling in some of the world’s best food and drink podcasts, keeping the brain fresh and the mindset positive. The following podcasts provide a great way to tap into your love of food into bite-sized audible pieces, allowing you to practise your skills in person with family or virtually with friends. Why not take the time each evening to relax and put things into perspective? Happy Listening!
At Dawn Farms we offer a full product solution for cooked, dried and fermented meat ingredients across pizza, sandwich and prepared meal sectors. We are proud to be the preferred supplier to the world's leading food brands and are considered to be the industry leaders in food safety, sustainability and insight-led product innovation. We put the customer at the heart of everything we do, which is why for your convenience all our products are fully cooked and ready-to-eat.
Visit our website to discover the ingredients that set us apart.
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