This will be our last issue of JCDecaux Frame for 2019.
Have a fantastic Christmas and New Year and we look forward to touching base again in January 2020 with more out-of-home insights.
JCDecaux is the exclusive advertising partner of Auckland, Christchurch and Queenstown Airports, and throughout October and November, forty five clients were treated to a whirlwind site tour of two, Christchurch and Queenstown. It was a fantastic opportunity for our clients to view the significant new investment and range of out-of-home assets within these two airports, particularly as we enter the busy holiday travel season. The tour included a lunchtime quiz to test airport knowledge, with some great prizes from Central Ontago Winery.
Summer is the perfect time to unplug, be outside
and enjoy lifeAs we enter the new year, excitedly planning our goals and resolutions, we inevitably spend more time thinking about life and pondering new purchases. In this period of reflection and transition, it’s the perfect time for brands to connect with audiences and influence purchase decisions. While summer is a popular time to escape the city and head off on a beach holiday, these domestic trips are typically short, with people away for approximately three to seven days. As a result, JCDecaux assets in CBD areas and key retail precincts continue to deliver strong reach and frequency for brands wanting to impact people who are out and about socialising and spending money. Summer also happens to be the busiest time of
the year for air travel, with more than a third of New Zealander’s travelling by air. With more than 8.17-million passenger movements between Dec ’18 – Feb ’19 within Auckland, Christchurch and Queenstown airports, it is the ideal environment for brands to connect with large numbers of affluent travellers. Your JCDecaux sales representative will be in touch to organise a time to go through our Summer 2019/2020 presentation, containing more interesting summer insights. Meet with our rep and you will also have a chance to win a $2,000 travel voucher!
American tourist dollars are set to land in NZ
With American Airlines’ recent announcements of direct flights between Christchurch and Los Angeles, the audience for out-of-home NZ just skyrocketed. The direct flights will operate three times a week from October 2020 to March 2021, representing a great opportunity for brands to grab the attention of visitors in and around the airport precinct.
The two-screen future
has arrived
Digital Out-of-Home and smartphones are working together to take the UK branding scene by storm.
Twitter twinkles in the Piccadilly light
London’s legendary Piccadilly Lights has welcomed Twitter for the first time. The social platform has made its debut on the iconic advertising corner on 29 October, with a campaign that displays ‘big cultural moments in real time.’
Uber's pick-up times shown in real-time
Uber made the life of air passengers easier in Perth and Sydney through this dynamic campaign shown on the airports’ arrival and departure screens - some of them located in proximity to taxi pick-up points.
Samsung airport
take-over
To support the launch of the new Samsung handset, we ran an AIA domestic terminal takeover.
NZ firefighters say,
'Thank you, Auckland for your generosity and support'After battling a four-day blaze in the heart of Auckland, firefighters thanked the community for its support in the biggest way possible – with a billboard!
Testaments from our clients —
"We’ve been really pleased with the new JCDecaux digital offering. Both proximity and tech have been fundamental to not only making our clients unmissable in market with positive results at the back end, but also given brands a real edge – particularly in recent Stella & Pure Blonde campaigns where the striking creative campaigns on the JCD sites suddenly became our most requested placement recommendation across the wider portfolio. A big thanks to Gary, KP, Emma & Keely for backing Zenith & Lion with innovation, and helping show our clients in their best light."
Andrea Long, Zenith Media NZ -
Welcome — A very warm welcome to our newest staff member Victoria Parsons. My role at JCDecaux?
I'm joining the team as a senior strategy and insights professional. My desire is to bring more strategic focus to brief responses and help prove the effectiveness of large scale outdoor in helping solve client’s marketing challenges. What excites you about joining?
It is exciting to be a part of a large global network with such scope for innovation as we move into a more digital world. My passion is understanding customer journeys and influencing behavior change – outdoor has an exciting role in people’s daily lives as a mass influential medium. What were you doing most recently?
I have had a varied career spanning brand/creative agencies, client side insights, digital and most recently leading CX at New Zealand’s largest wellness experience company. All my roles have involved analysing and predicting consumer behavior in one way or another. How do you like to spend your time outside of work?
I split my time between hanging out with my girls (6 and 7) and finding a few moments for personal exploits. I’m an early morning runner and aiming for the marathon in 2020 (a decade after my last marathon). My ‘hard thing’ is pottery and mastering throwing on a wheel; watch out for some wonky mugs in the office sometime soon.
We continue to look forward to any feedback you may have to ensure content is always relevant and engaging. Many thanks,
Mike Watkins
Country Head, JCDecaux New Zealand
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