DAWN FARMS TOP 9 | ISSUE 27| 2021
GLOBAL UPDATE ON CONSUMER, MARKET AND MENU INSIGHTS.
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1. SUBWAY RECRUITS KEY PLAYERS
Subway has launched a media campaign featuring television commercials as well as social and digital content with five well known sports figures to promote its new Eat Fresh Refresh menu launch. The ads are narrated by basketball great-turned-sports-analyst Charles Barkley and features two-time National Basketball Association MVP Stephen Curry, 7-time Super Bowl-winning quarterback Tom Brady, tennis champion Venus Williams and soccer great, Megan Rapinoe.
2. IS THE MCSPICY HOT ENOUGH FOR YOU
McDonald’s UK and Ireland has launched a limited-edition hot new sandwich called the McSpicy. The sandwich features a spicy-breaded chicken fillet, crunchy lettuce and cool mayo inside a sesame seed bun. All orders via the McDonald’s app come with a free bottle of Happy Meal milk to help cool things down. The brand is promoting the sandwich through a #McSpicyDebate to hear how spicy it is for consumers with a custom emoji, Snapchat lens and GIFs created.
3. NYP MEXICAN-INSPIRED PIZZAS
New York Pizza in the Netherlands has launched two new Mexican-inspired pizzas. The range includes a Tex Mex Beef and Mexican Chicken & Hot Veggie Nachos pizza. The Tex Mex Beef is seasoned with taco seasoning and topped with salsa while the Tex Mex Chicken & Hot Veggie Nachos is topped with fajita chicken strips, jalapeños, bell peppers and chipotle sauce. In addition, NYP are offering Loaded Nachos with beef and chicken topping options.
4. CHANGES TO BRITAIN'S BBQ HABITS
When it comes to BBQ, meat is still king in Britain. According to Eat Great Meat’s Google Trends data, meat indulgence is forecast to be high throughout this summer. Steak, brisket and burgers feature at the top of the most-searched-for foods list. Experts predict many consumers may opt to stay in the safety of their backyard over going out and found that younger adults have become more engaged in barbecues than years past.
5. LITTLE CAESAR'S PLANTERONI
Plant-based continues to expand its reach in foodservice with Little Caesars launching Planteroni, a plant-based pepperoni, on its pizzas in six major U.S. cities. The move comes after a deal between Little Caesars and Field Roast, a vegetarian-friendly line of burgers, hot dogs, deli meat, cheese and other products. The Planteroni topping is made with pea protein and spices like fennel, pepper, garlic and paprika. Little Caesars’ research shows that almost 70% of consumers would order plant-based meat if given the opportunity. Visit the Plant Deli website to learn about Dawn Farms' Vegeroni and Jackfruit Vegeroni, perfect for pizza toppings or sandwich fillings.
6. KFC MOVES TOWARDS ZERO CARBON
KFC UK and Ireland has announced plans to develop “zero-carbon” restaurants by 2040 as part of the company’s updated climate action strategy. The brand has teamed up with the University of Liverpool’s Zero Carbon Research Institute to plan working restaurant models with no carbon impact. KFC has also become a founding member of the Zero Carbon Forum’s new coalition of hospitality businesses and signed up to the British Retail Consortium’s Net-zero Roadmap.
7. SIZZLING SUMMER SANDWICHES
American burger chain, Red Robin, is turning up the heat with their Scorpion Gourmet Burger and Scorpion Wings, both made with a new spicy Scorpion Pepper Sauce. The fiery new burger features a fire-grilled beef burger topped with Pepper-Jack cheese, fried jalapeños, lettuce, tomatoes, pickles, red onions, roasted garlic aioli and the Scorpion Pepper Sauce. For another sizzling summer offering in the U.S., Quiznos has introduced their Smilin’ Pig smoked pork BBQ sandwich. The new launch features smoked pork loin, bacon, ham, red onion, melted cheddar cheese, pickles and a tangy Blue-Ribbon BBQ sauce on toasted bread.
8. ENDLESS CHICKEN INNOVATION
Chicken is the protein of choice for menu innovation in the U.S. with key flavour trends such as hot honey, lemon pepper and honey maple popping up in recent launches from Shake Shack, Roy Rogers and Round Table Pizza. Plant-based is not to be forgotten with Veggie Grill launching a new Crispy Buffalo Chickin’ sandwich featuring a crispy plant-based patty topped with ranch, Buffalo sauce, pickles, lettuce and tomato on a brioche bun.
9. A BIT OF SEOUL IN LOS ANGELES
Los Angeles’s Koreatown is known for its barbecue and offers a notable selection of places to enjoy authentic Korean grilled meats and banchan. Daedo, one of the most celebrated BBQ restaurants in Seoul, has recently opened its doors in LA’s Koreatown bringing its signature meals. Daedo modernizes the barbecue experience and prides itself on using top quality beef.
At Dawn Farms we offer a full product solution for cooked, dried and fermented meat ingredients across pizza, sandwich and prepared meal sectors. We are proud to be the preferred supplier to the world's leading food brands and are considered to be the industry leaders in food safety, sustainability and insight-led product innovation. We put the customer at the heart of everything we do, which is why for your convenience all our products are fully cooked and ready-to-eat.
Visit our website to discover the ingredients that set us apart.
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