July 28, 2015

We have exciting news to share with our clients, partners, and friends: Nearly ten years after our founding, we are merging with Engagement Labs, an innovative social media analytics technology company and creator of the eValue™ Analytics tool, based in Toronto, Canada, and traded on the Toronto Venture Exchange (TSXV:EL). Please read the official announcement here.

In our view, Engagement Labs is the ideal partner to be teaming with, as they offer social media measurement and benchmarking capabilities, marketing amplification services, and social listening capacities as well.

For our clients, this means we now have the opportunity to combine our expertise in measuring offline consumer conversations with that of a social media analytics company, to create an integrated, “Total Social” measurement system that provides a more complete and robust understanding of consumer influence, online and off.

As revealed last year in a landmark study by the Word of Mouth Marketing Association, online and offline word of mouth work together in driving 13% of sales for consumer products and services. More than ever before, marketers need to know how to measure the distinct forms of conversations that occur in both online and offline venues.

In order to deliver against a “Total Social” perspective, our TalkTrack® will continue to be a key service of the combined company. Indeed, we will be working with our new colleagues to extend TalkTrack to new markets and to integrate the data with social measurement and listening data.

This is a very proud time for the entire Keller Fay team. We take great satisfaction in the influence we have had in shaping how marketers think about, and measure, consumer word of mouth. We are particularly thankful to the wonderful clients and partners with whom we have been honored to work.

Keller Fay CEO, Ed Keller is now President of Engagement Labs and a member of the Board of Directors, while Brad Fay is Chief Research Officer.  We will work closely with Engagement Labs CEO Bryan Segal in steering the company, its products, and client relationships over the years ahead. 

“Keller Fay’s proprietary industry leading research and data quantitatively measures offline social conversations and the impact they have on purchasing decisions. Combined with Engagement Labs’ proprietary eValue scoring tool, that measures digital social media marketing performance, marketers will for the first time, be able to assess the online and offline impact of their marketing investment in a single integrated fashion,” said Engagement Labs CEO, Bryan Segal.

We, and our new colleagues at Engagement Labs, believe that the power of consumer-to-consumer influence will only increase with the advent of new forms of media and innovative marketing approaches.

We look forward to talking to you about the opportunities created by this major change for Keller Fay Group. Call us at +1.732.846.6800 or drop us a line to learn more.

Ed Keller
ekeller@kellerfay.com

Brad Fay
bfay@kellerfay.com