Exclusive Member-Only Recognition Program
The Data Pass program is a new initiative to help ADMA Member companies differentiate themselves in the market. The Data Pass is a mark of recognition that your company has a deeper level of knowledge and understanding of the use of data and its associated compliance. It’s data-driven strategies that put businesses ahead today. Get the ADMA Data Pass in just 30 days - starts 28 January.
Register today >>

More people re-evaluate their careers at the turn of the year than at any other time. It’s the best time to think about refreshing your existing skills and knowledge or learning a new discipline. Why not join the hundreds of marketers who benefit from ADMA’s industry-recognised certificate courses and get ahead. Sign-up before February 21st and save $300*.
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Workshops are a great solution for organisations to sink time into nutting out various issues, coming up with creative ideas or even just discussing what everyone wants out of a certain upcoming project. They are a great way to achieve various business goals within a relatively short period of time and when done properly, are conducive to collaboration and stakeholder management.
Read full blog >>

Voting closes 17 January.
After a great response, the four finalist designs for the 30Below rebrand competition have been selected.

The four finalists were selected based on originality and delivery on-brief. We want a brand which reflects who we are; talented go-getters in the advertising, marketing and media industry, and what we stand for; creativity, community and championing careers.

So now it’s your turn to vote. Simply join the 30Below Facebook page (if you haven’t already) and ‘like’ your favourite entry.
Vote today >>

FREE FOR MEMBERS
ADMA will be running a webinar as part of the ADMA Spotlight on Privacy series, just 4 weeks before the new laws come into effect. This webinar is scheduled for Wednesday, 12 February.

The focus of this series will be on final planning and risk management. ADMA will provide a copy of recommended Privacy Statement templates and a draft Data Breach Response Plan.

Are you ready? If not, save this date in your calendar, as registration details will be available in next week's newsletter.

2014 will be the year of customer experience with organisations focused on delivering to customer expectations and needs:
ADMA, CEO shares with B&T her predictions for what’s in store in the media, marketing and advertising worlds in 2014.
View her predictions >>

Below is a selection of information and stories which our ADMA staff found interesting during the week:

• IBM serves up new innovation at the Open
• The State of Facebook in Australia
• The changing role of the CMO
• Spam Act needs to keep pace with marketing campaigns: Industry
• Use Social Media to Reach IT directors in Schools