This white paper presents findings from more than twenty in-depth interviews and an online survey of 100+ Sonru users from over 40 client companies with respect to their attitudes, usage and actual experience of automated video selection.

Research Highlights

• The initial drivers for using Sonru differed considerably to the actual benefits derived as illustrated in Figure above.
• Almost half of the respondents (48%) cited some form of shortlisting, screening or seeing the candidates as the key benefit to using Sonru’s automated video interviewing solution.
• Reduced time to hire featured prominently in both the perceived and actual benefit questions with several respondents stating they had pre-screened more candidates and simultaneously decreased the time to hire.
• Flexibility regarding viewing videos (36%) and accommodating different time zones/locations (33%) were also recorded as gains to the recruitment process.
• 70% of respondents felt using Sonru had helped them to ‘bring better candidates forward to the next stage of the recruitment process.’
• Over 90% satisfaction levels were recorded.

To receive a copy of the ‘Client Experiences of Video Interviewing, Assessment & Selection’ white paper, please contact: knowledgehub@sonru.com

In an emerging market like South Africa, Deborah has blended her 15 years in Talent Management and Consulting skills with her passion for innovation and recruitment technology.  Exploiting opportunities to enhance the Recruitment Cycle and make things easier for her clients, it seemed an obvious next step to bring the  Sonru product to market in SA.

"I have always been interested in new and bleeding edge recruitment solutions and always keep my eye on “best of breed” products that can make a difference to my clients or to the recruitment industry as a whole.  I spotted Sonru from a mile away as a leader in its field and immediately made contact with them to start the process of introducing it to my market in my previous role at Q-Core Consulting,” said Deborah. “I am extremely proud to be representing Sonru in an emerging market and hope to convert a “conservative” nation to new ways of doing things within the recruitment industry.”

The Sonru platform is now available in 10 languages. This reflects the needs of their global client and candidate base in the rapidly growing global market for asynchronous video interviewing.

Sonru is continuing to expand the range of languages it offers both candidates and client companies to reflect its usage across Europe, Asia Pacific and the Americas. The Sonru application is now available in English, French (Français), Spanish (Español), Danish (Dansk), Malay (Bahasa Melayu), Korean (한국어), Traditional and Simplified Chinese, Russian and Polish.

Many other languages are being added each month, so watch this space.