No images? Click here #009, July 2020 —Welcome to the July edition of The Frame. Good afternoon, In the month of July, JCDecaux New Zealand took to market with our Vision for Building Brands in 2020. It has been really refreshing to see so many familiar faces in person and back in agencies again. So far, our insights have been well received and particularly relevant in a post-COVID world. Recent discussion around the importance of brand trust and preference in an uncertain economy and the need for brands to grow by increasing their customer base over time has been well supported by this work. Recent data shows us that what we are lacking in domestic travel from international passengers is being made up by more Kiwis travelling locally. Queenstown is currently experiencing stronger numbers year on year, with other regional areas like Napier, Nelson, Palmerston North and Tauranga also seeing lifts. Airline sales and a strong push to shop local is encouraging New Zealanders to explore their own backyard and it’s great to see! This month we launched The Westgate Digital, delivering a net monthly reach of over 171,000 contacts. With limited quality Out-of-Home options north of the bridge this has been an important addition to our portfolio. The inbound nature of the placement ensures we speak to local commuters daily, as well as building important daily frequency with CBD based workers who live in the broader northern suburbs. Our newest digital Large Format solution will be an important campaign inclusion in building incremental campaign reach. In more positive news for the Out-of-Home industry, the OOHMAA has released updated weekly traffic figures (as of 29 June) which show that New Zealand roads are now back to normal. Traffic volumes are currently 94% of pre-COVID levels in Auckland, 96% of pre-COVID levels in Wellington and 104% of pre-COVID levels in Christchurch. A link to the full report is here. Finally, we are always wanting to be better and we need your help to understand how. Our H2 JCDecauxCONSULT survey is now in market with over 100 key industry decision makers already having made a contribution. Thanks to all those who have had input so far, you are now in the draw for a $500 travel voucher. For those who haven’t yet responded, we would really appreciate your feedback. The survey takes about 10 minutes to complete, is 100% anonymous and, of course, there is the chance to win the travel voucher. Your opinions are extremely valuable and will help form the future go to market direction of JCDecaux. Please find the link to the survey here. Regards, Gary Rosewarne Building brands — Brands that embrace Large Format achieve greater trust, preference and considerationInvestment in Large Format Out-of-Home has been proven to boost brand sentiment metrics, a new local study conducted by independent research agency Fiftyfive5 has revealed. 52% uplift in interest/ engagement 28% uplift in brand trust 42% uplift in brand preference 33% increase in brand consideration Source: Fiftyfive5 Brand Sentiment Study, 2019 JCDecaux secures highly impactful Westgate digital site – delivering advertisers a valuable retail shopper audienceAvailable now, this Large Format Digital screen delivers a net monthly reach of over 171,000 contacts, capturing four lanes of traffic travelling on the Upper Harbour Motorway towards Westgate shopping centre, Northwest centre and inbound to Auckland CBD. Audience update — JCDecaux hero airport sites recording growing audiences. Airport audiences are rebounding! Air New Zealand is ramping up its domestic schedule for August, returning capacity to 70% of pre-pandemic levels. Over the last six weeks Kiwis have embraced the chance to get away and explore their own backyard, with Air New Zealand reporting that it will fly more customers to Queenstown during winter this year compared to the same time last year. During this time, JCDecaux has partnered with Mobilewalla to measure activity (pedestrian and vehicular) past key sites, including two hero sites at Auckland and Christchurch Airport. From late June, both sites have recorded audiences surpassing 50% of the levels seen in March and these numbers continue to grow week on week. Please get in touch with your JCDecaux account manager for more information on advertising opportunities in the Airport. Building brands — Premium Large Format showcases quality and drives desire for luxury brandsThrough their high quality display, impressive size and commanding stature, Large Format is one of the most powerful platforms to build desire and the perception of luxury. Campaign inspiration JCDecaux brings Zambrero’s ‘Plate 4 Plate’ initiative to lifeZambrero runs dynamic, real-time counter showing audiences the number of meals donated to people in need.
Tourism NZ inspires Kiwis to explore their own backyardTourism New Zealand has partnered with JCDecaux to drive awareness of the range of bucket-list activities available to Kiwis, inspiring them to travel domestically.
Mercury asks Kiwis to join the electric revolutionMercury has partnered exclusively with JCDecaux to boost awareness and drive impact of their 'Join the electric revolution' campaign. JCDecauxCONSULT — We want your views Recently you will have received an email from Gary with a link to a feedback survey we call JCDecauxCONSULT, a new initiative we have introduced to gather feedback from the market. With this survey we are hoping to get your thoughts on whether the content we are sharing with you is relevant and useful, how satisfied you are with the level of service you are receiving from JCDecaux, and to understand the barriers to booking Out-of-Home. We ask that you please support us by completing this survey. All answers are anonymous and by participating you are in with a chance to win some great prizes for yourself and your agency. If you have not yet completed the survey, please find the link here. We continue to look forward to any feedback you may have to ensure content is always relevant and engaging. Many thanks, |