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March 2018 eNewsletter
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Featured Story
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2018 PMX Agency Summit:
Highlights from #ConnectxPerform 2018 Now Available!
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Presentations and recordings from PMX Agency’s 2018 Client Summit are now available for viewing and downloading! This year’s conference gathered nearly 200 brand and agency marketers, and covered the most critical trends and business objectives on brands’ radars this year, including: the Marketplace Opportunity, tackling the rapidly changing media landscape, and understanding the nuances and demands of the ‘new consumer’. Access all the insight!
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In 2017, the inauguration of President Trump sparked an unprecedented rise in charitable donations, as people concerned about the new administration’s stance on everything from women’s health to social justice, civil liberties, and immigration began giving heavily to nonprofits supporting those causes. A year later, however, the fire for so-called “rage philanthropy” is burning down a bit. Read Fast Company’s coverage of our study: Giving & Advocacy in the Trump Era: President Trump’s First Year. Download a copy of Wave 3 here.
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Today, a successful media strategy requires having a relationship with the consumer at every touch point. A brand must craft a thoughtful balance between where new audiences are trending, and where the most opportunity lies for their business. Take a look at some strategic tips for media investment planning from Strategy Director, Noelle Marra, that focus on maximizing your investment, elevating your brand positioning, and enabling consumers to interact with you in the channels they’re most engaged.
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The Easy Spirit brand has been a long-time favorite for consumers seeking comfort and ease in their footwear choices, but today, Easy Spirit is modernizing to complement its traditional messaging. “Move For”, the company’s latest brand refresh campaign, will include monthly activations with influencers, a revamped e-commerce experience, and new styles geared towards younger generations. Check out coverage in AdAge of Easy Spirit’s newest brand and performance marketing efforts.
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Creative is the heart and soul of any organization, and can act as the powerful catalyst that evokes an emotion, and influences a purchase, donation, or action. But how can it be developed in an effective and efficient manner? We shared our insight during February’s DMA Washington Nonprofit Conference, where we discussed with the audience what it takes to achieve collaboration across Creative, Fundraising and Marketing teams.Check out the full presentation here.
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At ConnectxPerform 2018, @chrisparadysz focused on the intricacies of building relationships with today’s consumer. Understanding the mantra, “I am the new luxury. Everything starts with me,” has evoked new strategies and thinking about how to market to the modern consumer, how to connect through brand storytelling, and ultimately how to place the customer at the heart of a business’ overall strategy.
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