Two senior executives from Qantas Airways -- Lesley Grant, CEO Qantas Loyalty, and Stephanie Tully, Chief Marketing Officer, Qantas Loyalty, -- will fly along to the ADMA Global Forum this August.

Lesley will be part of a lively panel discussion called "Setting the agenda for data adoption" in the insights and automation stream on Friday 9 August along with Paul McGlone, Group VP Strategy, Planning and Innovation, Brambles Ltd; David Hamilton, Head of Marketing, Energy Australia, and Jenny Wilson, Partner, Deloitte.

Stephanie will give a presentation about enhancing "Loyalty and rewards through smart partnerships" in the retention and loyalty stream on Friday 9 August.
Read full article >>

ADMA and B&T will be hosting an exclusive webinar with internet start-up King Ben Huh, CEO of the Cheezburger Network. Ben has been credited with bringing internet memes into the mainstream as well as popularising internet culture worldwide. The Cheezeburger Network has over 400 million views per month and continues to grow in popularity. Ben will be chatting exclusively with ADMA CEO Jodie Sangster about new marketing opportunities as a result of the rise in technology and the power of humour and viral marketing.
Date: 13 June 2013
Time: 11:00am EST
Register now for the exclusive live webinar >>

The new semester course dates have been announced with a new Certificate Course ‘E-commerce & Online Retail’ as well as three new short courses – ‘Mobile Marketing Strategy’, ‘Data Planning & Analysis’ and 'Acquisition Channel Planning'. Register today as places are limited and take advantage of the Early Bird price.

ADMA SPARK education gives you the knowledge to build your expertise to develop successful digital and data-driven marketing strategies and tactics for your company.
Find out more about the new dates and courses >>

Were you intrigued by Dr Nicola Millard’s job title? We were! ADMA’s Kim Carter recently had the opportunity to interview Dr Nicola Millard and find out more on what being a ‘customer experience futurologist’ entails and the direction in which BT is heading.
View the Q&A with Dr Nicola J. Millard >>

If you would like to hear more, register for ADMA Global Forum and attend her keynote at 9:40am
on Friday 9 August.
Register by this Friday, May 24 and save $700 >>

We have now opened the call for nominations for the ADMA Board of Directors.

The instructions, eligibility criteria and selection process are explained in the link below.

If you would like to nominate yourself or an associate for a position on the Board of Directors, please complete the nomination form and attach the required supporting documents no later than 5pm on Friday 21 June.

Nomination application for the ADMA Board of Directors.

FREE for Members
Thursday 23 May (Tomorrow)
If you are implementing a Big Data marketing strategy, you will want to use data from a variety of sources to deliver the relevant targeted marketing your customers want.

Ensuring you remain compliant with the Privacy Act when you use Big Data is relatively straight forward when you are working with data you have collected yourself, directly from the individual.

It can become complicated when you use third party data.
Register for our Spotlight on Big Data Webinar >>

Another blue-chip insurance company has signed up for ADMA membership in the last week.

QBE Australia, part of the QBE Insurance Group, is in the business of managing risk, providing all major lines of general insurance cover for personal and commercial risks. In Australia, the company is a major insurer of mining risks and the market leader in aviation insurance.

“We are delighted that QBE has come on board. Financial services companies are dealing with a lot of Big Data issues at the moment and we can advocate effectively for them,” said ADMA CEO Jodie Sangster.
Read full announcement >>

You're sophisticated, you're talented and you're ready to take on the world. And your work's great too. So, don't be shy, enter those masterpieces now and get ready to dominate at the ADMA AWARDS XXXV Gala Dinner.

Hot Dates for 2013
Friday 2nd August: Call for entries closes - this year there will be no extension.
Friday 1st November: Awards Gala Dinner at The Star Casino - Save the date!
View the full list of the categories and entry forms >>

Below is a selection of information and stories which our ADMA staff found interesting during the week:

• Poll Results: Marketers Focus on Acquisition
• 7 Simple Tips To Grow Your Social Network
• ADMA's Data Day hits Sydney
• United Airlines loyalty guru speaks at ADMA Data Day
• PC email still king, but twitter followers are leaders